Microsoft Ads: First Phase To “Engage Consumers, Spark Conversation”:
“The first phase of this campaign is designed to engage consumers and spark a new conversation about Windows – a conversation that will evolve as the campaign progresses, but will always be marked by humor and humanity.”
I have been living and countering the Vista perceptions for going on 9 months since I rolled out Vista to several partners here at the office.
I have been countering comments from my fellow CPAs who have resisted Vista, I have blogged about how to get crappy accounting programs to run on Vista. I have described ways to get crappy programs to work without turning off UAC goodness. I have explained why turning off UAC is a bad thing and all the other slings and arrows that Vista has lived through.
I counter the “bash Vista de jour” blogosphere comments especially when folks are in the “I’ve heard _fill_in_the_blank_ about Vista” camp or in the “I used it on my 4 year old crappy PC and it doesn’t work as well”.
Earlier this week in the blogosphere it was Google Chrome-mania on the tech sites. Today it’s “Okay, what exactly WAS that with Bill and Jerry last night?”.
I can counter the slings and arrows of Vista. I can prove it’s a solid platform. I can demonstrate that it works. I can’t counter Jerry when I can’t even figure out what the message is here.
Congratulations AD agency, you got a buzz going. Whether it turns out to be a good conversation buzz long term, I’ll let you know. I’ll reserve my opinion for now.