Zatz wants to know what this
odd trademark application is about filed by Microsoft in Australia, and
frankly so do I. Long
Zheng first pointed it, and I have to say that nothing here really makes
sense without stretching the imagination pretty far.
First of all, Microsoft is trying to trademark an image, the
“arrowheads diverging from disc” as they put it. This is followed by the
most obscure classification of what it might relate to. Among them, “Computer
software for delivery of broadcast-quality video and television programming
over broadband, cable, satellite and wireless networks; computer software for
providing video-on-demand services; downloadable films and TV programs provided
via video-on-demand” and much more. It basically includes a summery
of everything involved in delivery of content and then playback and personal
distribution of that content.
the full list of the various “Good and Services” that it would/could provide.
software for delivery of broadcast-quality video and television
programming over broadband, cable, satellite and wireless networks
software for providing video-on-demand services
films and TV programs provided via video-on-demand
software for transmitting personal photos, video and music over broadband,
cable, satellite and wireless networks
software for digital video recording
software for providing a programming guide to display available video and
television broadcasts and downloads
services, providing video and television programming over broadband,
cable, satellite and wireless networks
services via broadband networks
information concerning television and video programming
online user guides featuring information on television and video programs
available over broadband, cable, satellite and wireless networks and
available via video-on-demand services
of non-downloadable films and TV programs via a video-on-demand service
of television shows, movies and videos for others
First of all, I’m
not a big trademark know-it-all, but why did Microsoft apply for this in
have suggested this might be Microsoft’s counter to Joost, or some type of
addition to their IPTV platform. I really have no idea, so here are some
random ramblings about it. It seems to early to go after Joost, so I’m ruling out a direct product to compete with Joost.
all of this is will likely revolve around VC-1 to deliver this
“broadcast-quality video.” Using VC-1 opens up this service or product up
to various Microsoft devices including Vista PCs, Zune and Xbox 360. I
feel like whatever it is will have the word “Anywhere” in the name.
“Windows Live _______ Anywhere” seems like it would work nicely (maybe even a part of the Xbox LIVE Anywhere?)
my best guess for what this could be is some sort of whole home and/or whole
life entertainment solution. It’s everything, anywhere, anytime.
It’s a Slingbox-Media Center-Live Marketplace-“Social” experience. It
works on your Vista PC, Zune, Xbox 360, Windows Mobile phone, etc.
would be truly “Connected Entertainment.” Now, what are the chances of
the above? I have no idea. It seems like Microsoft would need to
partner with a few people to make this work, mainly for a way to provide all
that content “over broadband, cable, satellite and wireless networks.”
me that doesn’t seem like a simple addition to their IPTV platform, it
sounds like a whole different concept based on being able to provide your media
anywhere you are and at the same time opening the door for content providers to
get their media out the door in new ways. Maybe it mixes in Windows
Home Server to be the center of distribution from inside the home. Maybe it also would give Media Center users
by any other name that we have been looking for. Maybe this is the key to connecting all of
Microsoft’s half-baked products into a single unified product offering.
time will tell. What does it sound like