This Friday Trend Micro will open public beta testing for their new TrendProtect browser add-in. TrendProtect integrates with Internet Explorer or Firefox and helps users avoid visiting unsafe sites. Where McAfee’s SiteAdvisor has a single rating for an entire site, TrendProtect analyzes individual pages. Like CallingID, it looks at the domain’s owner and history to get a reputation score. And like LinkScanner Pro, it analyzes the content of the page to catch any exploits or malicious code. TrendProtect and the newly-acquired HijackThis are both elements of Trend Micro’s TrendSecure initiative, which offers free security help and utilities to all.

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