In January, Cingular, Priceline, and Travelocity agreed to pay fines
and reform their advertising practices, in accordance with an agreement
made with New York State Attorney General Andrew Cuomo to hold
advertisers responsible for the behavior of advertising affiliates.
“Advertisers can no longer insulate themselves from liability
by turning a blind eye to how their advertisements are delivered, or by
placing ads through intermediaries, such as media buyers,” Cuomo said in announcing the settlement.