The SANS Internet Storm Center reports of a fake shockwave player download page. 

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When visited, the web page in question (a game site related to RuneScape) shows couple of broken icons and all links just point to another web page that conveniently inform the user that his version of Macromedia Flash Player needs to be updated. After this notice, the user is redirected to a web site hosting a complete replica of the Shockwave Player Download Center

Details: http://isc.sans.org/diary.html?storyid=3024