The SANS Internet Storm Center reports of a fake shockwave player download page. 

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When visited, the web page in question (a game site related to
RuneScape) shows couple of broken icons and all links just point to
another web page that conveniently inform the user that his version of
Macromedia Flash Player needs to be updated. After this notice, the
user is redirected to a web site hosting a complete replica of the
Shockwave Player Download Center

Details: http://isc.sans.org/diary.html?storyid=3024