i’m Initiative : One of the Microsoft Great Initiative

I have been posting lot of great initiatives by microsoft, be it on technology per se or be it on Marketing front. so here this post is more of a noble cause. Bill Gates is known to invest some of his investment(in Billion dollars) for lot of noble causes. Gates foundation formed by bill and melinda is one of the such example. One of such kind of social initiative that got started last year is i’m Initiative. i’m is an initiative from Windows Live™ Messenger. Every time you start a conversation using i’m, Microsoft shares a portion of the program’s advertising revenue with some of the world’s most effective organizations dedicated to social causes. In just one year, $1.3 Million is been donated to ten of the world’s most effective social cause organizations. This is really incredible and now you can expect the no. of users using i’m . so are you in i’m .. if not.. join it now :)