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Facebook – New Opt out Tool for targeted advertising

A new third party tool from Digital Advertising Alliance can block the collecting browser history for targeted advertising

http://securitywatch.pcmag.com/social-networking/324595-how-to-stop-facebook-from-sharing-your-web-browsing-history

QUOTE: Facebook is going to start sharing app and Web browsing history it collects with advertisers to display more targeted ads. This includes all those non-Facebook sites you visit. If this skeeves you out as much as it does me, you can opt out, kind of.   Facebook describes the feature this way on its security and privacy settings page: “You might visit a company’s website that uses cookies to record visitors to it. The company then asks Facebook to show their ad to this list of visitors, and you might see these ads both on and off Facebook.” Unlike most Facebook-related privacy settings, you can’t opt out from the site’s settings page (click the padlock icon in the corner and then select Ads), though. In order to opt-out, you have to go through the special tool available on the Digital Advertising Alliance site. We walk you through the steps.

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