I’ve been working in the Microsoft Dynamics CRM industry for, oh, seven years now. Since Microsoft first released the product. The first implementation of CRM that I did for a customer was with version 1.2 way back in 2004. In very short order, my customer and I found that there were, shall we say, gaps in the product’s functionality. Back in those early days the options for filling these gaps were pretty limited.
There was one fellow that was doing some pretty smart work, and whose company’s products made my life as a systems integrator that much easier. Fast forward to 2011, and the Microsoft CRM ecosystem has matured along with the product itself. But that same gentleman is still offering solutions that make my life easier – and making the CRM projects I work on able to deliver that much more value to my clients. That person would be John Gravely, who last year started a new company called ClickDimensions.
ClickDimensions is a great example of a cloud-based, seamlessly integrated solution that delivers real value to CRM marketers. If you’re familiar with Google Analytics, imagine having that data driven directly into your CRM system and tied to existing leads or contacts. And wouldn’t it be great if you could generate rich, HTML emails for CRM marketing campaigns? Imagine being able to see when someone clicked on an email you sent, visited your site and spent some time reading a few pages – right inside CRM.
Want to know if your social media campaign is paying dividends? What about if it’s the right time to call an important prospect? Or if several of your competitors are lurking on your website? Would that be valuable to you as a professional marketer?
(A diagram of ClickDimensions’ integration with your website’s forms – tying the power of the Cloud into your marketing!)
(They also have a great blog: http://clickdimensions.typepad.com/clickdimensions/)
Full disclosure: I need to point out that my company, C5 Insight, is a reseller partner for ClickDimensions – but we wouldn’t be reselling their solution if we didn’t believe in its value and power.