Administrators can improve their Web site’s relevance in search results using the SEO Toolkit which recommending how to make the site content more search engine-friendly. The toolkit is a free download:
Search Engine Optimization Toolkit
The Site Analysis module allows users to analyze local and external Web sites with the purpose of optimizing the site’s content, structure, and URLs for search engine crawlers.
The Robots Exclusion module enables Web site owners to manage the robots.txt file from within the IIS Manager interface.
The Sitemaps and Site Indexes module enables Web site owners to manage the sitemap files and sitemap indexes on the site, application, and folder level to help keep search engines up to date.
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