Windows® Azure is a cloud services operating system that serves as the development, service hosting and service management environment for the Azure Services Platform. Windows Azure provides developers with on-demand compute and storage to host, scale, and manage Web applications on the Internet through Microsoft® data centers.
To build these applications and services, developers can use their existing Microsoft® Visual Studio® 2008 expertise. In addition, Windows Azure supports popular standards and protocols including SOAP, REST, and XML. Windows Azure is an open platform that will support both Microsoft and non-Microsoft languages and environments. What is the Azure Services Platform?
Why did we do it?
We needed a logo that was in sync with the key values that we want .NET to stand for: consistency, robustness and great user experiences. We also wanted a logo that conformed to the design principles that are driving Microsoft’s brand identity evolution and is reflected in newer brands such as Silverlight, Surface and more. Finally, we needed a logo that is more strongly aligned with the portfolio of brands that .NET is most strongly aligned with: Silverlight, Visual Studio and the AppPlat server products.
The result is a design we refer to as the “wave.” The design is strong, simple and distinctive. The suggestion of the letter ‘N’ in the design will become instantly recognizable over time as shorthand for the .NET brand name.
It's one of many things we're actively doing to renew our commitment to the future around the overall Rich Platforms we have today.
Hope all have fun at PDC2008 and you'll see glimpses of what I mean there 😉
Onwards and embrace the new .NET logo!