This morning I was happy to see Amazon has opened up the KDP Market and is now allowing us to sell the Kindle version of my books in Canada and Brazil. KDP stands for Kindle Direct Publishing, and it allows authors to self-publish books for sale in the Kindle store.
The Amazon Brazil Store–A New Model
The Amazon Brazil store is big news. This new store is digital only–a new model for Amazon! The store sells Kindles and eBooks, and there is no physical presence in the country. It will be interesting to see if this works well, and in how many other countries Amazon will roll out this new model.
Number of English Speakers
If you are thinking about promoting an English book in these new stores, you should know that Portuguese is the official language of Brazil and is spoken by 99% of the population. Even though only 5% of Brazilians speak English, since Brazil is the fifth most populous country in the world, that still makes 9.5 million English speakers in Brazil. In contrast, approximately 85% of the Canadian population speak English (no surprise there), making approximately 33 million English speakers in Canada.
Comparing Amazon to Apple
In October, Apple opened its iBookstore to South American countries including: Bolivia, Brazil, Chile, Columbia, Ecuador, Paraguay, and Peru. Hopefully Amazon will open stores in these countries too.
It’s always gratifying to see your book in a new bookstore. Here’s a screen shot of the first book in our iOS Apps For Non-Programmers series in the Amazon Canada store: