Convergence 2010 After Action Report – I

This past week I attended Microsoft Dynamics Convergence 2010 in Atlanta. Convergence is the annual Microsoft conference for the Dynamics products. MS CRM is a prominent member of this product group. The conference was held in the Georgia World Congress Center (GWCC), a huge convention center in downtown Atlanta. LOTS of walking. Anne Stanton reported putting 24,000 clicks on her CRMUG pedometer the first couple of days!

I arrived Friday evening and was very excited to be invited to dinner with Erik von Hoof, CEO of CWR Mobility of The Netherlands. It was an extremely enjoyable evening where I got to meet and get to know a couple of his primary sales staff, including Mark Corley for the US. Mark was with Microsoft’s CRM team for quite some time and it was very interesting learning about the history of the product.

DayONE of Convergence was sponsored mainly by the CRM User Group, CRMUG. It started off at 1:30 with a general session run by CRMUG’s Mark Rhodes. This was an overview of the CRMUG and the benefits of membership and an explanation of activities. Following that were Interactive Sessions where attendees got to discuss various CRM topics. I facilitated the Managing CRM Data along with John Johnston of Volvo Construction Equipment. We had a large crowd of over 75 folks. Still I managed to get them to rearrange their chairs into a large circle so everyone could see who was making a comment. The discussion was very lively. That evening culminated in a Convergence Reception which was held in a LARGE hall of the CWCC. The food and company were great and I made many new contacts. One of the most memorable moments was as I was leaving and encountered a giant walking TREE!

I’ll follow up with part II for the kickoff of the main conference. Stay tuned.

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