The product is presented as a VSS hosted replacement. That might sound very modest as a product description, but (as easy as it may be) I don’t go through the hassle of installing and maintaining a source control for my personal projects. And when I what to share them with someone zip files start traveling around and the mess is on. This problem solves a lot of problems for me.
The service is presented as a SaaS (Software as a Service – it’s a real way of doing business) and I just need to use it.