Blogger payola getting a pass in Canada

U.S. authorities are using the threat of big fines to force bloggers to disclose their relationships with the companies they write about, but jurisidictional confusion means no similar mechanisms exist or are under consideration in Canada.

The Federal Trade Commission on Monday announced new rules that require bloggers in the United States to disclose “material connections” — or “connections that consumers would not expect” — with the subjects they write about. The connections can take the form of outright payments, advertisements or free products given to the blogger by the subject.  

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