Online advertising regaining momentum

After bogging down in the recession, internet advertising is regaining the momentum that has made it the decade’s most disruptive marketing machine.

The signs of an online revival are emerging even while advertising in print and broadcasts remains in a slump that has triggered mass layoffs, pay cuts and other upheaval.

Internet advertising was just about the only bright spot in the third-quarter reports of two major U.S. newspaper publishers, Gannett Co. and McClatchy Co.

Meanwhile, the companies still are dealing with steep declines in print ads — an imbalance most analysts predict will take years to address.


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