Microsoft and Yahoo have received clearance from regulators in Washington and Europe to proceed with a search partnership intended to challenge Google.
The companies announced Thursday that the partnership has been approved without restrictions by the Justice Department and the European Commission. Under the 10-year agreement, Microsoft’s Bing search engine will process search requests and steer search-related ads on Yahoo. Yahoo is due to get 88 per cent of the revenue generated from the ads placed alongside the search results on its sites.
The companies said they will begin implementing the deal in the coming days by shifting Yahoo’s search platforms to Microsoft. They hope to move most advertisers and publishers before the 2010 holiday season, but may wait until 2011 if necessary, and expect to complete the process by early 2012.