No, it’s not a Gnomemobile, it’s a Roadshowmobile.
It’s a traveling van that is literally driving between the venues of Sweden and Finland. First up is Göteborg, Sweden then Stockholm, Sweden and finally ending up in Helsinki, Finland.
You can spot some of the great pictures of the roadshow here and more are coming.
In Göteborg people even showed up from as far away as Norway. In Stockholm, Marina Roos was greeted by someone from her Dutch homeland. Both events had more people actually attending than had registered for the event.
Unlike the Australian, Canadian and USA events which have been “airline” shows as most of the speakers have arrived via planes, this time it really is a true ROAD show. Olli Sommer fixed up his van with everything that a geek would want and then some.
Power converters…. yes, power converters are attached to the van to ensure that everything a geek could need or want on the road would not be overlooked.
Yes, powering 8 laptops and various other geek stuff. Having representatives from HP (literally) on board has been exciting and educational for all the attendees.
But this would never have occurred without the hard work and dedication of Marina Roos along with help from Mikael Nystrom and Tero Leskinen. And the European tour has just begun! Marina reports that the other European events are getting large registration numbers as well.
This is the first time an event of this type, size and organization has been done in Europe widely like this. Typically Microsoft brings events to the normal locations of the USA and Canada and sometimes even Australia. But Europe has typically been underserved and not seen an event like this.
Add to that the powerhouse punch of the energy and brains of Caroline Dean-Takeuchi from Microsoft, Lucy Ellis and Greg Starks from HP, and you have a Roadshow team that can’t be beat.
There’s still lots more dates and events of the tour in the future. Check out where the Gnome and all of his friends will be next!