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“There is no magic fairy dust protecting Macs" – Dai Zovi, author of “The Mac Hacker’s Handbook"

The inventor of the pop-up apologises

August 16th 2014 in interesting stuff http://www.news.com.au/technology/online/popup-ad-inventor-ethan-zuckerman-says-im-sorry/story-fnjwmwrh-1227026250240

His explanation for why the idea came to be is quite interesting.  “It was a way to associate an ad with a user’s page without putting it directly on the page, which advertisers worried would imply an association between their brand and the page’s content. Specifically, we came up with it when a major car company freaked out that they’d bought a banner ad on a page that celebrated {a certain adult activity}. I wrote the code to launch the window and run an ad in it.”

Of course, users still associate pop-ups with the page that displays them for the most part, but it was a good idea at the time :)

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