Insights for IT Professionals

Common Cybersecurity Attacks That Happen in a Remote Work Environment

Nowadays, cases of advanced cybersecurity issues are on the rise leading to data loss in so many organizations. Most remote employees unknowingly put the company’s data at risk. Data breaches may happen when sending emails, instant messages to the clients, or uploading documents to the cloud.

While working remotely may increase flexibility and enhance work-life balance, it may host many harmful activities like identity theft. Below are the common cybersecurity attacks that happen in a remote work environment.

Phishing schemes

Phishing schemes are processes that may trick remote employees into giving either their personal or the organization’s information. They are one of the biggest threats to the network’s security. Remote employees may unknowingly follow the worst security practices and end up giving hackers access to the company’s network.

Most phishing schemes involve posing as a legitimate entity, usually through email, to gather credentials about the company. The different companies must train their employees on the current vishing prevention tips to ensure that their data is safe. Inspired eLearning offers the best security awareness and compliance eLearning training solutions that will help protect the firm from cyber-attacks.

Denial of service

This type of cybersecurity attack floods your working computer or network and makes it impossible to transmit requests. In most cases, service denial attacks come from a computer network of different hackers. At first, the attackers will use the “handshake” process, among other techniques, and deploy a DoS that will trigger a crash of the machine. 

In some cases, a DDoS sends malware to different systems and controls all these systems from a common point. These common points are in different places and are difficult to trace. In most cases, the organization ends up losing hope in tracking them. That’s why it’s vital not to relax when working from a remote area.

Man-in-the-middle

It’s a cybersecurity attack where the attackers interrupt an existing conversation between the remote workers and the company. Man-in-the-middle is commonly referred to as eavesdropping, and it can lead to a lot of data loss by the company. The attacker will pretend to be a legitimate participant of the organization.

Man-in-the-middle may happen in different areas where the organization is hosting its services. That may be in email, web browsing, and social media. During the process, the traffic is filtered and the data stolen by using malicious software to provide the information on the other hand.

Malware

Malware may be a file or code that infects and steals remote workers’ data when delivered over the internet. It conducts everything that the intended attacker wants to achieve in the organization. With numerous methods that can be used to infect computer systems, malware may come in different forms that are hard to interpret. 

Suppose the remote employee clicks on the infected link. In that case, a dangerous malware program is installed on the computer systems to block access to the critical network components before an attack is fully launched. Malware also works by transmitting data in different hard drives to be needed for malicious processes.

Insider threats

Dealing with remote employees sometimes can be very difficult. When threatened with eviction due to poor work, some may even misuse access to the organization’s data systems. On the other hand, careless employees may not comply with the firm’s rules and policies that may trigger insider threats. Apart from remote employees, business partners may take advantage of working remotely to invertedly email data with phishing links.  

These actions may expose the organization’s data to hackers who may shut down the organization’s systems. Organizations need to keep track of the employees and business partners who intentionally avoid security measures to be more productive.

 

Dealing With Angry Customers Through Chat Mode

Live chat is real-time online communication that is useful for many purposes, including dealing with angry customers. Using live chat to resolve customer complaints proactively can prevent the situation from escalating. 

Angry customers may have various reasons for being irate, from defective products to unclear return policies. Whatever the situation, here’s some advice for handling it effectively. 

Be positive and patient

The most important qualities for a live chat agent are positivity and patience. Irrespective of how a customer behaves, the best response is a positive one. The agent has to remember that the customer is not angry with them and reacting angrily isn’t productive. It will just make the situation worse and the company may lose the customer. When the customer talks about the experience, it hurts the reputation of the business. 

A best practice when using live chat is to give customers a prompt response. Angry customers will just get angrier when they have to wait hours for a response. Chat Support offers some other live chat best practices and the benefits of live chat

Listen actively

It is best to give an angry customer a chance to explain the entire situation without interrupting or dismissing it as trivial. Before trying to fix the problem, it is important to acknowledge what the customer is feeling. Once they have a chance to vent, they are in a better position to listen to what a chat agent has to say. Giving a genuine apology after they have vented may be enough to diffuse their anger. 

Use the customer’s name

Sometimes angry customers feel as though they are dealing with a robot rather than an empathetic live human being. Customers feel more valued when a chat agent responds to them using their names. It can make them feel as though attention is being given to their specific complaint by someone who actually cares. 

Find out what the customer really wants

A live chat agent has to step into the customer’s shoes to act with wisdom and offer a solution. This means cutting through the anger to find out what the customer really wants – an apology, a discount on a bill, or a free upgrade to resolve the problem. 

Sometimes an apology is all a customer wants. Don’t just offer a discount at random when what the customer wants is a solution to a problem. Offering a quick and efficient fix can help to retain the trust of the customer. The most important thing is to serve the customer’s needs and looking through prior chats and notes made by other chat agents can provide insight into this.

Admit mistakes

When a chat agent admits that the company has made a mistake, the customer is more likely to be willing to forgive. Hiding mistakes and refusing to accept responsibility will have the opposite effect and may make customers leave. 

Having a policy in place to handle various problems that may arise, such as software issues or a product recall, can help agents to serve angry customers quickly, give them the information they want, and let them know what will be done to fix the problem. 

Agents may need a short ‘time out’

Even handling an angry customer using all the above best practices can still be a stressful experience. It is helpful for agents to have a short break after dealing with an angry customer rather than just going on and responding to the next customer. 

Angry customers are a part of doing business and some may have legitimate reasons for being angry while others may not. The confidence to deal with angry customers and diffuse the situation often only comes with practice. 

Planning to be a Vlogger? Here’s What You Will Need

 Many people are turning to social media to earn a living as influencers. Some of them choose to use the vlogging medium to gather followers and draw the attention of companies that might want their products endorsed.

While people and companies still have blogs, some have found that a vlog, or video blog, is more effective. Examples of such instances would be people who publish content about fashion and travel. Here is what you need to become a successful vlogger.

Grab attention

Your vlog should be attractive and draw viewers’ attention to keep them engaged. Those new to this field should understand the value of stream overlays from Melon App. Stream overlays help vloggers portray a style or theme for their videos that are eye-catching and interactive. Create unique content using stream overlays, including displaying your channel name, using subtle animation, and deploying colors relating to your brand.

Put a stream overlay to work in ways that suit your needs. Incorporate it to show your channel name, social media handles and acknowledge users’ contributions, such as donations. Experts advise using overlays sparingly, with less being more, in colors that complement each other and do not detract from the content.

Understand the target market

With so many vloggers vying for users’ attention, your contributions need to stand out from others. This requires intensive research before launching a vlog. It might seem that successful vloggers started their endeavors on a whim. The truth is that a lot of planning and forethought goes into this process. Going into vlogging without a plan seldom yields successful results.

Start researching your target market by asking what demographic of users you want to reach with your vlog. This group will be your ideal audience, and any decisions about content and appearance must be geared toward their preferences. The approach to getting Generation X’s attention is not the same as gaining notoriety among millennials. Once you understand who you want to watch your vlog, plan around their tastes and needs.

Content creation

A great idea and the right technology will serve no purpose without meaningful content that viewers enjoy. Audience engagement is essential as it draws new viewers’ attention and keeps existing followers coming back for more. People should look forward to your next installment of content. Again, a lot of content you see online seems spontaneous. The reality is that it is probably not, with several takes required to get the perfect video.

Keep your content original and authentic as people disengage if they feel you add nothing unique or have plagiarized another vlogger’s work. Originality is essential for vlogging success. Therefore, use established vloggers’ work for inspiration but do not copy it too closely.

Rules for content

Content should be informative and entertaining. Add a little humor to the mix as people appreciate seeing the lighter side of life. Ensure that you use grammatically correct language since many viewers are nitpicky about scripts littered with mistakes. Research your content, so it is fact-based as people use the internet for research. If your vlog is full of inaccuracies, they will not return for the next installment.

Conclude a video with a call-to-action statement or ask viewers questions that they can answer in the comments section. Remind them to follow you on social media.

Go live

Part of a successful vlog is going live. This is a risky endeavor as so much can go wrong, and it could have long-lasting consequences. Build a rock-solid brand before attempting live videos.

When going live, keep the videos short and simple. We tend to digress and repeat ourselves when working without a script, which viewers find tedious.

Is Print Media Really a Dead Avenue for the Advertisers?

Over the last few years, digital advertising platforms have soared and become a huge success for many businesses. The popularity of print media for advertising has diminished over time, causing many people to wonder whether it is a dead advertising avenue.

Web marketing has become a norm and is slowly overshadowing the traditional advertising methods. Facebook, Twitter, Instagram, LinkedIn, and YouTube are the most popular online channels, hosting many users daily. These channels play an important role in attracting consumer attention and reaping new traffic. 

The print media decline

The general rule of thumb is that media becomes obsolete to pave the way for new developments in any industry. For instance, telegrams were replaced by telephones and electronic media has now replaced print media.

The world is shifting from the revolutionary creation of the Gutenberg printing press. Advanced forms of delivering information to existing and potential customers are making businesses withdraw from print advertising. 

Businesses are embracing the power of social media advertising. If you need to create a digital space for your business, leverage the power of social media followers. TechCrunch50.com is a brand that can help you buy Instagram followers with profiles that belong to real people. With that, any advertising content you create for your audience can be shared widely, leading to traffic generation and leads. 

Reduced interaction of print media

Print media constitutes physically printed content, including newspapers, magazines, brochures, and flyers. It targets business customers, consumers, and other prospects. Technological developments and the emergence of web advertising are causing businesses to shift from this traditional media.

Advertising is not just about telling the customers what to buy. It is a means of engaging with them by looking for ways of solving their problems and getting their feedback. Print media does not provide room for great user interaction, so brands prefer digital media because it is interactive. 

Ineffective marketing

As opposed to electronic media, and more so, the internet, print media does not reach a massive audience globally. Print media is limited to a particular city or area. In contrast, the content that is published via electronic media can be distributed globally.

Businesses are seeking global expansion and so they consider print media insufficient and irrelevant. Online content is easily accessible to anyone as long as they have an internet connection. 

To reach more customers, print media firms opt to distribute content electronically and use the internet for content publication. 

Using print media to advertise a technology product may be ineffective than web advertising because a newspaper may have less audience. Young people who grew up with no print media exposure are more likely to be engaged online than with newspapers or magazines. 

Customization limitations

Print media cannot allow businesses to set their preferred advertising budget or their campaign length. Print audiences are found across demographics and this complicates the process of targeting and retargeting.

With digital media, it is easier to set the advertising budget and create content targeting a particular category of customers. The strategies of digital marketing like the Facebook ads allow advertisers to tailor their ads for a particular audience according to their gender, age, interests, and location. 

Difficult to track performance

After spending a particular amount of money on print advertising, there is no quantifiable way of evaluating its performance in terms of return on investment. It is all about paying the media company and waiting for results that are not initially predefined.

Businesses are looking for ways to track their marketing campaign by leveraging digital marketing. It is easier to assess the number of clicks, impressions, and the contribution of the marketing campaign to ROI. 

How to Safeguard Your E-Commerce Store from Hackers

Not only have businesses had to try and keep their stores operational during covid-19, but safety and security have to be a priority all year round. Your e-commerce store has an ongoing problem to contend with hackers as their mission is to cause enough damage to permanently shut the doors of your profitable e-commerce business.

Prevent the infiltration of your inbox

Every e-commerce store wants customers but if a customer believes that a threat lurks there and their credit card’s number can be stolen, they won’t shop there any longer.

Cybersecurity is imperative to protect sensitive data and GoAnyWhere’s award-winning managed file transfer software knows that the days of simple firewalls and antivirus software are no longer sufficient.

The Secure Mail client can send messages and files as secure packages to many people and recipients receive an email with a unique link to each package for tracking purposes. With no file size restrictions, they’re able to then download the message through a secure HTTPS connection.

Keep software updated 

There is a great need for the security of online transactions. When a consumer clicks on the pay button, a host of encrypted automatic messages go between the different parties on the internet and the credit card networks.

An e-commerce store has to ensure that it keeps all software up to date – the server operating system and the software running on the website. Certainly, if you are using a managed hosting solution, you don’t have to apply security as it is the hosting company that does this.

Choose the right ISP

Internet service providers are not all the same. There are many so it’s always a wise move to go with the one that comes with built-in security features. Some think that internet service providers should offer better cyberattack response services, but until that does happen, an e-commerce store needs to take extra security measures.

And yet, an ISP is an important consideration with enterprise cybersecurity. The best ISP is in a position to help mitigate network attacks against its customers. You want your ISP to offer protections against things such as mobile device vulnerabilities and most of the better ISPs offer this.

It involves downloading an ISP-specific security application within a network on each mobile device. The ISP can then monitor each mobile device.

Use HTTPS 

HTTPS is a protocol providing security over the internet. It makes sure that users are communicating with the server they expect.

For privacy, it is advisable to use only HTTPS to avert attacks. SSL can’t give 100% security so everyone who works for you needs to be aware of security practices. It is interesting to note that with Google, you rank better if you use HTTPS.

You can still go further with security by setting up HTTP Strict Transport Security (HSTS) to disallow insecure HTTP for your domain.

Steps to secure your e-commerce site

Always use complex passwords. This could mean longer, more complicated passwords with a mix of upper- and lowercase letters, computer symbols and numbers. Avoid typical passwords around birthdays.

Another way to keep your e-commerce site safe is to keep your browser, apps and OS updated, as these updates have the latest anti-hacker fixes. When it comes to spam, don’t click on messages from unrecognizable parties and sinister-looking attachments.

Are you aware of people uploading something to your website? Maybe they’re even abusing the privileges you’ve given them and are loading malicious files or uploading a huge file that brings your website down. If you need to allow file uploads, you have to protect yourself.

Tips to Save Costs on Running Your New Restaurant Business

Starting a new restaurant business can be a costly endeavor. However, there are dozens of saving tips that you can implement to save costs. These not only get your new restaurant off to a steady start over a usually bumpy first year but also keep it growing thereafter. 

You simply have to slot these tips into your on-going routines without interruption. So what are those tips? As many as they are, here are some key ones to consider.

Trim down on your Menu

This is a creative way to save costs starts by paying keen interest to your restaurant menu. Is there an ingredient without which customers can still do? Discontinue it. Robert L. Crandall did exactly that in a 1987 story that is now legendary. The then head of American Airlines removed one olive from every salad they served passengers. 

He figured nobody would notice or care. He was right. The airline subsequently saved costs, variously quantified at $40,000 a year by Bloomberg, $100,000 by ABC, and half a million by others. Whichever the amount, the airline obviously saved costs by a decent amount. 

Digital menu boards and their software

A great way to save costs in your new restaurant is to deploy a digital menu board solution in place of static menus. This eliminates the need for manually inscribed content and processes. This way, you reduce or indeed eliminate capital costs that you otherwise incur to replace static menus frequently. 

The easy-to-use software from https://mandoemedia.com is, however, necessary to augment the digital menu board and ensure that it runs effectively. A digital menu running on good software trims time and saves on costs arising from seasonal, campaign, and daily menu changes. You also reap the benefits of consistent pricing and promotion.

Cost-effective internet plan

Internet access enhances the customer experience in your restaurant. Customers need to be able to browse the internet on their phones or tablets as they wait for their orders. Indeed, absent internet, many will call you out. However, how cost-effective is the internet plan to which you subscribe? 

Do not fall for the luxury of picking an expensive internet plan because of its lightning download and upload speeds. Save costs by paying for an internet plan with a slightly slower speed. It is unlikely that everyone in the restaurant will be watching Netflix at the same time to warrant super bandwidth.

Saving on electricity bills

Utility bills are a major expense for restaurants, and yet they are not entirely avoidable. Save utility costs by acquiring energy-saving bulbs and other energy-efficient appliances, such as cooking utensils, and then using them right. 

Switch to the energy-saving bulbs during operational hours, but before then, keep them off. If, for example, you will not be serving lunch by noon, then do not turn on the lights in the dining room until then. 

Also, beware of leaving on appliances that consume power even on standby. Unplug them so that they do not silently drain energy and bring unnecessary power bills.

Involve the team

The tips would be incomplete without mentioning the need to ensure all staff is operating on the same page. Whatever the changes already mentioned and many others you plan to implement to save costs, employees will be your key enforcers. 

It is good people management to brief them on the necessity of changes and to share with them the facts about the cost-effective changes you propose, their individual and collective roles, and how much money the team will save for the business. That will put every employee on their toes, for example, to keep lights off when not required.

Common Challenges IT Workers Face While Working from Home

A large chunk of IT workers keeps their company running, working from home through their laptops. They try their best to deliver the same quality work they do in the office, working from home using advanced software. 

Sometimes, they face specific hard-to overcome challenges that hinder their work quality and productivity while working from home. Here is the list of five main challenges most IT workers face while contributing to work from a home setup. 

Overuse of HVAC systems 

The HVAC systems in the home will be equipped to meet the minimal home needs of two or four members and will cause frequent repairs if overused. IT workers using several systems at a time, like two to three laptops when more than one person in the house works, naturally overuse the air conditioning system. 

Such overuse causes the AC unit to melt wires, thermostat repairs, overheating, etc. People living in Texas can rely on 24 hour AC repair Houston services to provide them immediate repair during emergencies. They can also learn how to handle and maintain their HVAC systems properly by using the services of 5 Star Repair Services Inc in Texas, to avoid frequent maintenance. 

Sub-standard internet connection

Poor internet connectivity is a result of overuse of the line as too many people work from home in the same area. The home routers are not equipped to handle the office’s colossal workload and have minimal downloading or uploading capacity. 

The advanced software and firewall loaded in the company laptop might take a long time to load or work with slow internet causing frequent issues. 

Upgrading to professional internet speed while working from home, even if it costs a bit extra, will reduce stress and help finish the work on time. It will also help in preventing losing connectivity while doing core work and having to start over again. 

Missing help and guidance from colleagues

The office setup naturally inspires the people to work with professionalism and interacting with colleagues regarding work. If one person struggles with a particular module, their colleagues, team leaders, or the next cubicle worker will always spot out their mistake. 

Overcoming issues is easy in the work setup, and the entire office ambiance inspires the people to work with motivation. Working from home requires self-discipline and organization and often reminds the workers about the office’s good old days. One main problem working from home is missing the interaction with colleagues, their cheerful presence, and guidance in helping one another. 

Lack of constant monitoring and supervision 

Lack of instant monitoring and direction from the senior official leads to lots of errors and delays in the workflow. Employees working from home take a long time to get work done, hindering their productivity highly. Lack of guidance and immediate supervision of the work influence the work quality negatively in most scenarios. 

Though they communicate with the managers regularly using various conferencing apps, it is not possible for the managers to be at the back of every employee working from home guiding them with the same efficiency an office setup provides. 

Coordination issues 

The office setup usually helps the workers coordinate with each other easily using a shared system to update the finished work. Though several similar features are available for people working from home, coordination is still challenging as most people do not work during the assigned office hours. 

They work at a convenient pace which causes serious coordination issues for others who should follow up their work. Coordination issues rank as the number one problem when working from home, followed by poor internet in most places according to a survey on work from home. Workers often blame each other or the physical situations like equipment repair for the work delay in such cases. 

Microsoft Teams Rocks: From Grooving Hairdressers to High School Musicians

Microsoft Teams News

By scanning some of Microsoft’s news, you see the impact its new cloud-based technology is having on the world. 

Microsoft Teams is becoming an indispensable part of daily life. From high school kids in music class to potential hairdressers “practicing” on people stuck at home, this communication hub is making a serious impact on our lives. Microsoft Teams rocks! 

Here are just a few success stories to wet your whistle and keep you up-to-date.

Success stories

South Staffordshire College 

Many big companies are already using the platform, but hairdressers? Hairdressers from South Staffordshire College teach students in their homes. This college proudly uses Microsoft’s latest technology. Via live video, teachers watch and give guidance to their students because Teams makes it possible to see the student clearly. Teachers may have to suggest shaving a head to balance things out. 

There are also students at this college using Teams to observe the behavior of chinchillas. Yes, chinchillas. Teams helps these scientists watch the little critters without having to be at the school.

Sutton Music Service

Sutton Music Service, in South London, is using the platform to teach 250 students a week. They also interface with full orchestras. That’s a lot of expensive instruments that are sometimes insured, believe it or not. See this website for more details. 

This success story revolves around the school’s ability to keep in contact with the students until COVID-19 restrictions are lifted. Microsoft Teams also creates opportunities for freelance teachers at the school who may not have had work otherwise.

The City of Gilbert

The city of Gilbert, Arizona (USA), has gone all in with Microsoft’s cloud. When COVID-19 hit, they had to go into high gear to communicate effectively with their first responders and to reorganize their operation for remote working. 

They implemented Teams with the motto “The City of the Future.” the managers were already streamlining their operation, but with Teams they took it to another level. They are successfully managing their remote workers. 

The city of Gilbert had their first responders in mind when they restructured. A third of Gilbert’s employees are first responders, and the city wanted communication with them across all departments. Communication between all departments has remained intact.

Bahcesehir University in Turkey uses Teams to teach 27,000 students in 123 countries. Educational institutions are discovering a new way to teach. 

This reveals yet another way Microsoft is creating opportunity, now anyone can learn, even if all they have is a laptop. Working remotely is here to stay, even after we get past the pandemic.

PUMA

PUMA had Microsoft 365 way back in 2015. The company was already outgrowing Skype and looking for better work-flow solutions. They now integrate Microsoft Teams to keep communication channels working in their company. The employees are very young in this company, so the change had to pass their employees’ expectations. They had to pick a system that all employees would use. 

Coldwell Banker

Coldwell Banker, one of the best known real estate companies in the US, uses Microsoft’s hub to communicate with 100,000 agents and franchises in 40 countries. The new CEO of the company, Ryan Gorman, used the interface to introduce himself to his people. He eventually reached the entire company from a convention in Las Vegas, proving that large numbers of people can successfully interact. He even encouraged questions from his peers.

Conclusion

Microsoft Teams is changing the world by streamlining collaboration in the world. Prepare yourself for the modern work-flow because it’s only a matter of time before the conference finds you in the park.

The Art of Retaining Dissatisfied Clients

Business can sometimes be harsh and although you never mean for something bad to happen, you will have dissatisfied clients from time to time. What you do not want to do is to let it slide or become content with poor service or product. With the internet making communication easier by the day, word about a dissatisfied client’s experience can spread like wildfire. 

Apart from trying to convince a client that the experience is not the norm, there is also pride involved. Whatever your business, it is like your baby that you build from the ground up. So here is how you can retain dissatisfied clients and grow our business even further. 

Keep lines of communication open

If there is one thing that gets a client riled up, it is not getting a hold of you when something is amiss. A virtual phone system will allow you to be available, even if you are not at the office. 

TalkRoute has a comprehensive package that lets you set up virtual phone numbers and have calls routed to your phone or device from anywhere. As long as you have a data connection, your clients can get a hold of you via direct line, instant messaging or email. 

Listen to their issue

There are not many people who want to take you for a ride. When a client is not satisfied with something, take the time and listen. Their perspective is the one that matters and you should do your best to hear their side of the story. 

Most of the time, their issues will be legit and you can decide how to deal with the issue from there. The key to solving these issues is to cause the client the least amount of discomfort. If a product needs to be repaired, offer a temporary replacement. If it needs to be replaced, see if the product can be replaced the same day. 

Do not leave a situation unsolved

When a client is not happy about something, your main goal is to make them feel heard and respected. For this to happen effectively, you need to resolve the issue as soon as possible. You cannot allow the client to walk out of your store or away from your business with an unresolved issue. 

You will need to apply your best listening skills and it might even require some creative problems solving in the end, but the client has to feel that they are walking away better than when they first stepped into your store or establishment. 

What would their solution look like

Clients with issues want to feel that they have a foot to stand on and a voice that they can use. This is good news if you are not sure about how to help them. Ask the client how they feel you should help them. 

This way, you will know exactly what the client wants or what a solution would look like for them. Most of the time, their solution is much less complicated than what you would have made it out to be.

This is not a job for a robot

A client with an issue is an irritable client and when they cannot reach a person who can help them, they will get even more annoyed. This is not the place to use contact forms or automated emails. 

You should use the people who have the best interpersonal skills to deal with difficult customers. They will be quick to listen and agree with the client and tell them what they want to hear. Personalized attention is the name of the game and the more you can provide, the easier it will be to retain your clients.  

 

How can a new SaaS company sell remotely?

Software as a service, commonly known as SaaS, is a multibillion-dollar business that has attracted many investors. But as lucrative as it is, it is hard to sell your software considering the stiff competition in the industry. Your success is even harder if your prospect is far away, making it hard to engage one on one. In this case, remote selling is your only option.

Unlike physical interaction, selling your SaaS product remotely is tough, but you can still make a kill if you know the right techniques to implement. Not only that, learning remote selling techniques comes in hardy when circumstances force you to work from home. These tips will help you succeed as a remote seller.

Building a Strong Network

Networking makes all the difference for the success of your SaaS remote selling. Use it to inform people about your services, their benefits, and how to access them. With so many networking channels out there, you have the freedom to use the one that matches your personality and preferences. Some most common channels include:

  • Social media- platforms such as Facebook, Twitter, LinkedIn, and membership sites help you connect with same-minded people.
  • Live interactions- going for retreats, conferences, and in-person meetings are a great opportunity to talk about your services.

Build Personal Relationships

Once you connect with prospects, it’s time to create personal relationships with them. Help them put a face behind the voice by engaging in video calls over voice calls. When they know how you look, the prospects can trust you more. During your interactions, try to discuss other interests besides business to help strengthen your bond.

Learn More About Your Prospects

By knowing more about your prospects, you understand what stage of the purchase cycle they are at. You can get this info by tracking what they do when they visit your website, how much time they spend there, whether they open your emails or click the links you send them. Several analytic tools can help you get this information.

Market Your SaaS Product Online

Marketing your SaaS product online is a great way to reach more prospects. However, the success of selling remotely depends on how good you are at online marketing. Although you don’t interact with your clients physically, you need to maintain strong customer service to help you gain their trust.

Start by creating strong and informative content that highlights all the details about your product and share it across all social media platforms. The content needs to be engaging and interesting to prompt your readers to share it on their pages. Be sure to respond to all comments and reactions on your posts and answer prospects queries in the best way possible.

Bottom Line

Remote selling may seem hard at first, especially if you’re a new SaaS company trying to sell remotely. Since remote selling requires you to present yourself and your ideas, you have to make sure all your presentations are impeccable. That way, it becomes easy to convince your prospects that your product is worth buying. Also, master the above remote selling techniques, and you’ll be able to reach your target.