Software as a service, commonly known as SaaS, is a multibillion-dollar business that has attracted many investors. But as lucrative as it is, it is hard to sell your software considering the stiff competition in the industry. Your success is even harder if your prospect is far away, making it hard to engage one on one. In this case, remote selling is your only option.
Unlike physical interaction, selling your SaaS product remotely is tough, but you can still make a kill if you know the right techniques to implement. Not only that, learning remote selling techniques comes in hardy when circumstances force you to work from home. These tips will help you succeed as a remote seller.
Building a Strong Network
Networking makes all the difference for the success of your SaaS remote selling. Use it to inform people about your services, their benefits, and how to access them. With so many networking channels out there, you have the freedom to use the one that matches your personality and preferences. Some most common channels include:
- Social media- platforms such as Facebook, Twitter, LinkedIn, and membership sites help you connect with same-minded people.
- Live interactions- going for retreats, conferences, and in-person meetings are a great opportunity to talk about your services.
Build Personal Relationships
Once you connect with prospects, itâ€™s time to create personal relationships with them. Help them put a face behind the voice by engaging in video calls over voice calls. When they know how you look, the prospects can trust you more. During your interactions, try to discuss other interests besides business to help strengthen your bond.
Learn More About Your Prospects
By knowing more about your prospects, you understand what stage of the purchase cycle they are at. You can get this info by tracking what they do when they visit your website, how much time they spend there, whether they open your emails or click the links you send them. Several analytic tools can help you get this information.
Market Your SaaS Product Online
Marketing your SaaS product online is a great way to reach more prospects. However, the success of selling remotely depends on how good you are at online marketing. Although you donâ€™t interact with your clients physically, you need to maintain strong customer service to help you gain their trust.
Start by creating strong and informative content that highlights all the details about your product and share it across all social media platforms. The content needs to be engaging and interesting to prompt your readers to share it on their pages. Be sure to respond to all comments and reactions on your posts and answer prospects queries in the best way possible.
Remote selling may seem hard at first, especially if youâ€™re a new SaaS company trying to sell remotely. Since remote selling requires you to present yourself and your ideas, you have to make sure all your presentations are impeccable. That way, it becomes easy to convince your prospects that your product is worth buying. Also, master the above remote selling techniques, and youâ€™ll be able to reach your target.