Insights for IT Professionals

How can a new SaaS company sell remotely?

Software as a service, commonly known as SaaS, is a multibillion-dollar business that has attracted many investors. But as lucrative as it is, it is hard to sell your software considering the stiff competition in the industry. Your success is even harder if your prospect is far away, making it hard to engage one on one. In this case, remote selling is your only option.

Unlike physical interaction, selling your SaaS product remotely is tough, but you can still make a kill if you know the right techniques to implement. Not only that, learning remote selling techniques comes in hardy when circumstances force you to work from home. These tips will help you succeed as a remote seller.

Building a Strong Network

Networking makes all the difference for the success of your SaaS remote selling. Use it to inform people about your services, their benefits, and how to access them. With so many networking channels out there, you have the freedom to use the one that matches your personality and preferences. Some most common channels include:

  • Social media- platforms such as Facebook, Twitter, LinkedIn, and membership sites help you connect with same-minded people.
  • Live interactions- going for retreats, conferences, and in-person meetings are a great opportunity to talk about your services.

Build Personal Relationships

Once you connect with prospects, it’s time to create personal relationships with them. Help them put a face behind the voice by engaging in video calls over voice calls. When they know how you look, the prospects can trust you more. During your interactions, try to discuss other interests besides business to help strengthen your bond.

Learn More About Your Prospects

By knowing more about your prospects, you understand what stage of the purchase cycle they are at. You can get this info by tracking what they do when they visit your website, how much time they spend there, whether they open your emails or click the links you send them. Several analytic tools can help you get this information.

Market Your SaaS Product Online

Marketing your SaaS product online is a great way to reach more prospects. However, the success of selling remotely depends on how good you are at online marketing. Although you don’t interact with your clients physically, you need to maintain strong customer service to help you gain their trust.

Start by creating strong and informative content that highlights all the details about your product and share it across all social media platforms. The content needs to be engaging and interesting to prompt your readers to share it on their pages. Be sure to respond to all comments and reactions on your posts and answer prospects queries in the best way possible.

Bottom Line

Remote selling may seem hard at first, especially if you’re a new SaaS company trying to sell remotely. Since remote selling requires you to present yourself and your ideas, you have to make sure all your presentations are impeccable. That way, it becomes easy to convince your prospects that your product is worth buying. Also, master the above remote selling techniques, and you’ll be able to reach your target.

7 Simple Ways To Improve Your Health Today

When you have a healthy lifestyle, it doesn’t just help you live longer. It makes every day of your life more enjoyable. You’ll feel better mentally and physically, and all it takes is getting into the right habits. Start with these seven simple ways to improve your health.

1. Increase Your Water Intake

Water makes up about 60 percent of your body, and because of that, your body will function much better when it’s properly hydrated. The old guideline of eight glasses of water per day is a myth, but it’s still good to drink plenty of water, especially when if you exercise frequently.

Top athletes often drink a gallon per day of water. Although you probably don’t need to drink that much, there isn’t any harm to it.

2. Start Meditating

Meditation is a great way to relax and learn to live in the present, instead of letting outside worries affect your life. You can meditate for as long as you want, whether that’s five minutes of 45 minutes. It’s especially helpful to take some time and meditate when you’re feeling stressed.

3. Make Better Diet Choices

When you have healthy eating habits, you can reach and maintain a healthy weight, you’ll feel good and your energy levels will be great. The key to eating healthy is figuring out what works for you, this could mean starting a diet like intermittent fasting or simply focusing on natural foods.  If your eating habits could use some work, it’s best to start small. Substitute healthy food items in for unhealthy items one or two at a time. By making gradual changes, it’s easier to adjust and you won’t be as tempted to go back to your prior eating habits.

4. Protect Yourself from the Sun

In moderate doses, the sun can be good for you. It supplies vitamin D, it improves your mood and you get a nice tan in the process. But the sun can also do quite a bit of damage if you’re not careful.

Whenever you’re out in the sun, apply plenty of sunscreen to protect your skin. Make sure you also put on a pair of sunglasses that block UV rays, because these will help prevent eye diseases.

5. Get Active Every Day

If you live a sedentary lifestyle, your body will deteriorate. You’ll lose muscle mass, your endurance will suffer and you’ll be more prone to diseases. It’s crucial to make physical activity a part of your everyday routine.

Although running, lifting weights and playing sports are all good options, keep in mind that you don’t need to have an intense workout every time. Even just a 20-minute walk will get the blood flowing.

6. Don’t Skimp on Your Sleep

When people are busy, sleep is often the first thing that they cut back on, but this is a bad idea. Lack of sleep will have a negative impact on your performance at work and your overall health.

The amount of sleep needed varies from person to person, but most require seven to eight hours per night. And you can’t short yourself the entire week, and then “catch up” on the weekend. You can, however, sleep a bit less at night and opt for a nap during the day, which is known as a biphasic sleep schedule.

7. Practice Positivity

Mindset matters. Research has shown that people who maintain an optimistic attitude tend to live longer, have better resistance to colds and better cardiovascular health, to name just a few of positivity’s many benefits.

If you typically have a pessimistic attitude, changing your outlook takes time, but it’s possible if you commit to it. When negative self-talk creeps up on you, put a stop to it. If you’re going through something difficult, look for solutions and focus on moving forward instead of dwelling on the negatives.

To reap the benefits of these tips, you need to apply them consistently to your life. If you make these into your everyday habits, it won’t be long before you’re noticing that your health is better than before.

5 Ways to Keep Your IT Employees Happy and Productive

When employees are happy, they will be more productive. Offering IT employees a raise will make them happy but keeping them happy on a regular basis requires more than a cash-based solution. Companies depend on information technology every day to process, protect, store, receive and transmit information. It affects all business processes, which is why it is so important to keep IT employees engaged and thriving.

  1. Use non-cash rewards

Cash can be too generic and isn’t as memorable as a reward that shows thought. This is why Empire Promotional Products make wonderful gifts for employees when they’ve reached a certain milestone or completed a difficult project. 

Speakers, chargers, wireless earbuds, smartphone cases and imprinted styluses will be appreciated by IT employees and your brand will go everywhere with them. Another popular gift is a bag. Choose from many different types, such as a high-quality imprinted tote bag, a logo’d backpack, an imprinted cosmetic kit or a team sports bag.

  1. Provide a work/life balance

For employees to feel happy and focused, they need to have a balance between work and their personal lives. Employees will appreciate being able to work in a way that suits them best, whether this is in the form of flexi-hours or working remotely. Make sure that their working environment is comfortable, with ergonomic furniture, good lighting, plants so the environment isn’t sterile. 

Employers like Google know that employees can’t work 24/7 without taking breaks. They provide relaxation areas, exercise options and more for employees. Any comfortable break room with a water dispenser and a coffee machine will help keep employees happy.

  1. Offer a career rather than just a job

Train and develop your employees by helping them to learn new skills or enhance existing ones. Millennials tend to care more about fulfillment than money, so it is crucial to consider their career interests to retain them. IT employees list opportunities for professional growth as one of their priorities. 

The IT industry covers a wide range of careers, so it is possible for every employee to find an interesting and enjoyable career path. Always challenge them with new projects, such as finding innovative ways to fix programs or new courses so they won’t fall into a rut and become bored. 

Hackathons are fun ways to innovate and sending them to conventions helps them to gain new insights and gain new perspectives. 

  1. Communicate honestly and transparently

Research shows that transparency is an important factor in employee happiness. Keep them in the loop with honest communication.

Weekly meetings can be a platform for getting employee input and helping develop a sense of purpose behind the work in team members. If they feel as if they know what’s going on and have a part to play, they will be more engaged and productive. 

If they know about all the ups and downs, they will appreciate the honesty. When they aren’t told about the negative, they may feel as though they are not trusted. When communication is open, they are more aligned with the company vision.

  1. Encourage co-operation

Working in IT requires cross-team interaction in order to work smarter and better. When teams work in silos, they may work at cross purposes without buying into the same vision and goal. When they communicate, they are more likely to work towards the same goal. To encourage cross-team interaction, team-building exercises can help to break down barriers.

Knowledge-sharing between teams means that newer teams can benefit from interacting with more established teams. This type of interaction helps to keep employees happy because it gives them a connection to the wider purpose and a sense of camaraderie. 

Starting A Business with A Friend

It’s not easy for any entrepreneur to start a business from scratch, regardless of how much business-savvy you have. It can be mightily exciting starting a business with a good friend, but realistically you have to know that some problems must be considered.  

Starting a business with a friend can be pretty exciting. Still, it will mean a friendly relationship having a professional element brought in and ensuring that both of you put in all the slog that’s going to be required. We look at ways it can be done.

The right skills 

To be a successful entrepreneur, both you and your friend will need to master a number of skills. You’ll need to have bookkeeping skills or hire someone who does. You’ll also need to open a business bank account. You’ve got to know how banking works and select the bank that offers the lowest banking fees.  

On opening a business bank account, you’ll need to provide some information about your business and provide some documentation, such as the formation documents and your business license. Even with IT skills, before you open your doors, you will need to know other business skills.  

You will certainly need sales skills and relationship management will be important as you deal with different customers. You’ll want to build an effective website that will include SEO, social media as well as running digital marketing campaigns. 

Going the legal route 

When starting a new business venture, you want to make sure you take the legal route. You want to comply with all the legal obligations so your new business doesn’t come crashing down around you in the first year.  

There are several legal requirements for new businesses, such as selecting the business structure of your company – forming an LLC or a corporation. Other legalities include your tax obligations, employment laws and more. Net Lawman provides legal document services to individuals and businesses and has one of the biggest libraries of legal documents.  

Their aim is to ensure that your knowledge of the law and your financial circumstances shouldn’t be a stumbling block to starting a business.  

A cool business name

Once you’ve decided on your business structure, you’ll need to register your business name. Think of the business you’re in. You need to carefully choose an appropriate name as it is part of your branding. It’s a name that needs to make an impression with your target audience – your customers.

If it’s an IT business, think of descriptive keywords that describe it. For example, names like this are good starting ideas for your business – Skyline Web Solutions, Tower Software, AutoPilot Software, ByteThis App Co, and so on. 

You need to ensure the name is not already being used by somebody else and trademarked. Your business name will need to be registered and there are several ways such as a trademark, a domain name or an entity name. 

Legal documents

You will need to apply for business licenses and permits, but the licenses you need will depend on the industry you work in and where your business is located. 

The purpose of a partnership agreement is to record details of how the two of you intend running the business, your roles and responsibilities, and withdrawals and dissolutions and how profits will be shared. 

Business insurance will also be required to protect your personal- and business assets and other potential risks. General liability insurance, for instance, will protect your business from all kinds of financial loss. This includes the likes of medical issues, injury, property damage and even lawsuit settlements. 

How Technology Continues to Change Healthcare

Looking at how far healthcare has come in the last few decades, it’s clear that technology has played a significant role in the progress made. Evolving technology leads to continuously improving healthcare applications and incredible innovations that save lives.

While many people may be viewing their governments’ responses to the coronavirus with a degree of skepticism, they should think about how much worse the situation would have been 30 years ago before the advent of the technology used in healthcare today. 

The consequences of the COVID-19 outbreak would be far more devastating if it weren’t for the advances made in healthcare. These include:

Accelerated research and development

With better equipment and access to technology that speeds up processes, medical researchers are now able to look for new ways to treat diseases and conditions. This includes finding vaccines that will prevent infection, such as the current focus on the coronavirus. 

Advances in the treatment of previously untreatable diseases like cancer and HIV/AIDS are due to advancing technology. A recent case study that shows how life-changing these new strides in research and development would include the Ebola outbreak in West Africa, which was far more successfully contained than previous flareups in cases.

Data collection and use

Having access to credible data is essential for healthcare breakthroughs. Medical researchers will tell anyone that there’s no such thing as too much data. The more they have, the better they can work on interventions to save lives. 

Electronic records of patients’ medical histories, diagnostic reports, and test results make it easy to gather any information that can make a significant difference in how treatments are prescribed. When evaluating Medicare Advantage Plans 2021, users should bear in mind how valuable a central database containing their information can be in an emergency as doctors can access the data and allow it to inform their interventions.

Remote monitoring

The advent of remote monitoring of patients has a twofold benefit. First, patients can remain at home where they are more comfortable and have their family members on hand to help. Second, it frees up a doctor’s consultation times and hospital beds, which is more critical now than ever.

Additionally, it reduces healthcare costs for funds such as Medicare. This passes savings on to the patient who can avoid multiple co-payments and the costs of traveling to and from doctor’s appointments. The use of apps and devices facilitates remote monitoring and helps to manage chronic conditions effectively.

Telehealth and telemedicine

Digitizing healthcare has revolutionized how people seek medical advice. The technology makes it convenient for patients and doctors to interact regardless of distance barriers. It is also a vital component of remote monitoring.

With telemedicine, a patient can consult a healthcare provider remotely. This had life-saving benefits for patients who were able to discuss symptoms and take a doctor’s advice to get to an emergency room before it was too late.

Surgical technology

Now that surgeons can perform various procedures less invasively, the patient’s chances of survival are higher, and the risk of post-operative infections and complications is minimized. Life support technology also allows healthcare professionals to preserve lives that would once have been regarded as unsavable. 

Virtual and augmented reality are currently under the spotlight in the medical industry. Several advances are ongoing, and it could be possible for doctors to have x-ray vision and heat-sensing capabilities sooner than you might think. 

While many people feel that artificial intelligence aims to let machines take over from humans, this is not the case. In the medical field, AI is being used to help humans and machines to work together seamlessly in the patient’s best interests.

5 Ways for Seniors to Connect with other Seniors

Life doesn’t just stop at a certain age and today, seniors have many opportunities online, on social media or in person to expand their social circle and share their interests. 

  1. Senior fitness classes

Fitness classes specifically for seniors, provide a great opportunity to meet others of the same age. Private gyms and various organizations often offer activities specifically designed for seniors in various stages of mobility, such as aqua aerobics, chair exercises, stretching exercises or line dancing classes. 

Even moderate exercise can improve the health of seniors with diseases that accompany aging. This can help when applying for supplementary health insurance and helps seniors to choose an appropriate plan. 

Maintaining health and independence requires a commitment to healthy habits and a regular exercise regime. Two and a half hours of moderate exercise each week helps to control weight, reduce blood pressure, and improve heart health. 

The best thing about it, however, is that once people have exercised together, there’s a bond and it’s easier to focus on more than appearance. It’s also a good excuse to invite someone out for a drink after class.

  1. Continuing education

Many community colleges offer classes specifically for seniors and this tuition may be free for students of 60 or over. Classes cover a variety of interests, such as learning a new language, basic computer skills, gardening, culinary arts and much more. 

Senior citizens can even get a college degree online if they wish to do so. Most PR practitioners support continuing education because they see its value. Seniors who have spent their lives in a profession may want to continue educating themselves or even decide to learn in an entirely new field. 

Learning new things at an older age is scientifically proven to improve memory, boost cognitive function and ward off certain age-related diseases like Alzheimer’s or dementia. Learning also keeps seniors happy by giving them more opportunities to connect socially and experience a sense of community that helps to combat loneliness.

  1. Meetup groups and clubs provides an opportunity for seniors to connect with others with common interests. They can find other seniors who share their passion for culinary adventures, walking, painting, cultural experiences and more. They can narrow down their search by including “senior” to appropriate groups. 

Many clubs, like gardening clubs, have monthly meetings that give members an opportunity to improve their skills and get to know each other. Local theater groups and church senior groups also provide opportunities for interacting with like-minded people and forming solid relationships. Joining a book club is a great opportunity to interact with other people who share a passion for reading. 

  1. Smartphones and social media

Smartphones are proving effective in enabling seniors to stay connected with other seniors as well as family. WhatsApp provides a convenient way to stay connected and feel less lonely. A 2016 study found that those who stayed connected with friends and family tended to show higher reasoning skills.

All social media platforms provide opportunities for senior citizens to join senior-oriented groups and establish relationships with others online. Of course, seniors have to exercise caution when doing so, especially if they decide to take an online friendship to the next level and meet in person.

  1. Volunteering

Senior citizens with extra time on their hands should consider volunteering to help others. The AARP lists various groups where seniors can volunteer. This helps them to meet other seniors who have the same concerns as them, whether it’s a concern for the environment or for helping those in less fortunate circumstances. 

Your Guide to Natural Language Processing

Natural Language Processing(NLP) uses artificial intelligence to read, comprehend and create meaning from human languages. The input for NLP can be spoken or written. Even if you’re not familiar with how NLP functions, you have probably heard about some of the growing pains it has experienced. Chatbots from leading companies like Microsoft and Facebook have been discontinued after notorious fails.

While there have been some real public mishaps with NLP, its recent successes far outnumber failures. AI writers and customer service bots are widespread now, fulfilling needs in areas as diverse as medicine and law. Your phone almost certainly has a digital assistant that helps you do everything from scheduling to translation.

NLP has now become a comprehensive solution to many communication needs. The process of converting human speech and written communication into usable data is in continual development. At this time, some of the key industries making the best use of NLP are healthcare, financial trading, email filtering, and search.

There are several key concepts that support NLP, providing useful data from the complexity of human language. These algorithms are separated into a number of categories:

  • Entity Extraction – The recognition of key entities, like people, places, numbers and times.
  • Topic Modeling – A process of discovering topics within a text and weighting the value of keywords based upon how they are distributed.
  • Lemmatization – Links words by their roots, reducing complexity in the document.
  • Stemming – The removal of prefixes and suffixes from words.
  • Stop Word Removal – Simplification of the text by removing articles, pronouns, prepositions, or other words that don’t affect overall meaning.
  • Tokenization – Removal of punctuation or other non-essential characters (such as hyphens)
  • Word Bag – A simple method of counting word frequency.

These algorithms, while not an exhaustive list of the processes available underlie much of the NLP revolution. Through the use of these algorithms, relationships between words, building contextual meaning that can be applied to data-driven customer-facing solutions. This helps to provide real answers to customer inquiries or to provide improvements to its main tasks. As this industry does rely on data, the ability to process more speech or text over time has inevitably led to improvements, and this trend will continue.

There are many challenges left to overcome. Language is very abstract, and differences in dialect and origins create problems in standardization. Detection of irony and sarcasm continues to be really difficult along with other complexities like metaphorical speech. Applying this in tasks like machine translation is still something that remains limited. But advances are moving along rapidly.

Applications like spell checking and basic chatbots have been around for well over 50 years now, and their capabilities go far beyond what humans can attain with editing and response times. These more simple tasks are now accepted as being the domain of NLP, but its applications are endless. Machine translation, speech recognition, text summary, and market analysis continue to advance rapidly in offering rapid solutions for daily tasks.

It is now a booming time to get more involved in NLP and utilize its incredible potential for business, better governance, and risk management.

Creative Ways to Generate More B2B Leads

To acquire customers, you will need to make sure that more people know about what you are selling. Below is a list of creative ways you can use to improve your B2B popularity and sales leads.

1. Ensure that You Have Right Conversations as Regularly as Possible

Complete reliance on one-direction modes of communication like blogs, websites, social media posts, and videos is a complete non-starter. It is essential to have one on one conversations with your prospective clients.

For instance, if one of your clients asked about a feature in one of your products. And they did so on comment section or chat, don’t send them a link to some FAQ page. Instead, you can offer them call-time and walk them through the explanation. If you did this, you get an added possibility of a sale. When emailing, initiate a video call and suggest a physical meeting. The idea is always to get as close to your leads as possible.

2. Use Social Media Lead Generation

Twitter can be a great B2B demand generation agency. In your quest for leads, the only challenge you will come across is finding the right people. When you overcome this challenge, then you can initiate engagements. These can be as simple as following them on twitter or engaging yourself in conversations with them.

Twitter also provides a search tool that you can use to find relevant people using keywords or hashtags. Other tools that are great for this utility include Followerwonk and CrowdFire. Another platform that could be very useful is LinkedIn.

3. Convert Website Visitors into Leads

One of the most effective tools that convert website visitors into prospective leads is Leadfeeder. This tool gets companies associated with your anonymous visitors. It then tweaks the data to give contact information for potential leads in those companies. This is an important tactic that works with any online generation of leads. It is a strategy employed by top companies to ensure a continuous flow of prospects.

4. Exploit the Lead Databases

With growing numbers of companies that provide information on leads, you can exploit the infinite databases provided to get yourself a number. However, it would be best if you exercised caution since malicious data or viruses could infect your computer systems. The quality of the information provided is another area of concern. LinkedIn is one type of a lead database that can offer quality and potential leads.

5. Automate Your Marketing Means

If you’re not already collecting email addresses, you need to start doing so. To convert a person to a lead, you’ll need to be able to contact them. Therefore, email addresses, mobile phone numbers, and even social account handles are a great way to get to your lead. After you have contacted them, it is now easy to convert prospects into leads. You can store this information into a private leads database that you have designed to segment your prospects.


A good lead generation strategy is a hybrid of several tactics that you can implement either online or offline. It would be best if you also implemented measurable strategies in gathering your leads. These strategies will ensure that you’re able to improve with each new lead. Invest in the few things that work instead of those that don’t.

How Does Order Fulfillment Work?

Since the inception of e-commerce, retailers have sought the most efficient ways to transport goods from the market to the customer. Order fulfillment centers have sprung up all over the world in an effort to facilitate this goal. There are several components to a successful order fulfillment process. Here is a brief overview of some of the many moving parts in the order fulfillment system.

Partnership Connections

Retailers and other sellers must ensure that they have an accurate and reliable supply chain to meet consumer demands. In addition, every seller needs a dependable fulfillment and distribution plan. The partnership agreement between the seller and the fulfillment center is crucial to a seamless ordering process for customers. Business owners must set a clear up front contractor with each vendor, including the fulfillment centers, before establishing a sales platform. Being able to actually deliver for and delight customers is the crux of any business opportunity. Order fulfillment centers, in turn, should be transparent about what they are able to realistically provide for their customers. This includes honoring expected turnaround times and cost estimates.


Transportation logistics is perhaps the most vital consideration of the product fulfillment company. This area is both time specific and subject to unforeseen delays. Most order fulfillment centers partner with a variety of freight carriers and offer expedited shipping options for their customers and end users. Despite having plans in place, air freight could be unexpectedly grounded due to weight limitations or security concerns. Likewise, ground transportation may experience delays due to traffic conditions, distribution backlogs, and even human error. Considering the many potential challenges, order fulfillment centers must plan carefully to avoid transportation delays.

Inventory Control

Managing inventory in a warehouse setting takes special skill and keen attention to detail. The order fulfillment process comes to a screeching halt when one or more products are unavailable. In these cases, the fulfillment center must decide whether to continue processing the order without the missing items. The alternative, creating a separate fulfillment ticket for the back ordered item, may cause significant delays in the process. The time spent on recreating work tickets and contacting customers, significantly decreases productivity and makes the overall order fulfillment process inefficient.

Quality Assurance

Every product fulfillment professional knows that customer satisfaction drives their industry. Order fulfillment companies actually have two sets of customers to answer to – the seller who contracted with them and the end user. When customers have special requests, the order fulfillment center has to accommodate their needs. These specific requests may vary by customer, and may even change once an order has been placed. For example, many sellers request blind shipping or third party-branded shipments. They may not want the end-users to know that they used a fulfillment center to process orders. Other customers may wish to include certain paperwork with each order. This may include an invoice, detailed packing slip, or personal note for the customer.

Each of the above mentioned facets of order fulfillment represent key components to a successful business relationship. Partners must outline reasonable expectations at the beginning of each new order. Further, order fulfillment centers must maintain an open line of communication to ensure any potential delays or concerns are quickly resolved.

How Important is SOC-2 Compliance?

Clouding computing is simplifying the lives of the digital population in many ways than one. It is easy to store and retrieve data and share files with colleagues or customers, not to mention the easy automatic software integration. 

The benefits can be easily tainted by the security concerns because the data shared on the cloud could be sensitive or proprietary. To address those security concerns, AICPA developed SOC-2 that all cloud-based businesses and SaaS companies should comply with. Why is this compliance important?

Helps monitor all operations

The most significant benefit of SOC-2 compliance is that it ensures your data is kept safe and shared discreetly. One way to accomplish this is by monitoring every attack you know of and even those unknown to you. The comprehensive monitoring functionality can help provide all-around protection from a host of attacks.

Monitoring unknown attacks can be done by identifying any abnormal activities and scrupulously analyzing the data presented. When monitoring everything known and unknown to you, it will be easier to prevent catastrophic events like Wannacry and NotPetya.

Incident prevention

SOC-2 compliance ensures that incidents that threaten customer data or infringe privacy policies are resolved. Whenever an incident starts taking shape, it should be handled while it is still at the buds. 

There is a variety of SOC 2 compliance services that can be implemented by companies using the cloud. JupiterOne has easy to use and cost-efficient software for businesses that need these services. The software removes the need for excess tools and reduces the response time significantly.

Timely alerts of abnormal activities

Alerts are a great way to identify threats before they become a large problem and spiral out of control. Alerting systems can be a pain, however, because there might be false positives sounding alarms. To ensure that this does not happen, SOC-2 compliant companies use parameters that signal activities out of the norm for each industry. 

That uses a lot of industry data about the operations and trends specific to the type of business and sector. The end result is a flawless system sounding alerts on issues that actually need your attention. The alerts notify you with ample time to resolve the issues and do not alarm users on false positives.

Detailed audit results

Audit trails that should be implemented as part of SOC-2 compliance ensure that there is enough information about every attack. The compliance requirement of conduction audit trails provides the security provider information that can expedite the process of remedying awry situations. 

Security providers can also use the data to provide more advanced defenses for future implementation. The data provided answers the who, what, when, where, and how of a security attack. 

One of the best results that are returned by the detailed audit results is information about the perpetrator. That data can be used if you would like to lay charges against the attacker.

Forensic data

SOC-2 compliance requires cloud-based security services to have data forensics that is actionable regarding attacks that have been identified. The forensic data should include the origin of the attack and other parts of the system that were affected. All that forensic data can help make predictions on where the attack might spread, making it easier to curb a widespread catastrophic event. 

The forensic data can also be used to detect future threats and mitigate the impact it could have on the system. Above that, the data improves the implementation of corrective measures of the security system. In the future, the forensic data can be used to create new parameters that will be implemented on the abnormal activities alarms.