Insights for IT Professionals

Is Print Media Really a Dead Avenue for the Advertisers?

Over the last few years, digital advertising platforms have soared and become a huge success for many businesses. The popularity of print media for advertising has diminished over time, causing many people to wonder whether it is a dead advertising avenue.

Web marketing has become a norm and is slowly overshadowing the traditional advertising methods. Facebook, Twitter, Instagram, LinkedIn, and YouTube are the most popular online channels, hosting many users daily. These channels play an important role in attracting consumer attention and reaping new traffic. 

The print media decline

The general rule of thumb is that media becomes obsolete to pave the way for new developments in any industry. For instance, telegrams were replaced by telephones and electronic media has now replaced print media.

The world is shifting from the revolutionary creation of the Gutenberg printing press. Advanced forms of delivering information to existing and potential customers are making businesses withdraw from print advertising. 

Businesses are embracing the power of social media advertising. If you need to create a digital space for your business, leverage the power of social media followers. is a brand that can help you buy Instagram followers with profiles that belong to real people. With that, any advertising content you create for your audience can be shared widely, leading to traffic generation and leads. 

Reduced interaction of print media

Print media constitutes physically printed content, including newspapers, magazines, brochures, and flyers. It targets business customers, consumers, and other prospects. Technological developments and the emergence of web advertising are causing businesses to shift from this traditional media.

Advertising is not just about telling the customers what to buy. It is a means of engaging with them by looking for ways of solving their problems and getting their feedback. Print media does not provide room for great user interaction, so brands prefer digital media because it is interactive. 

Ineffective marketing

As opposed to electronic media, and more so, the internet, print media does not reach a massive audience globally. Print media is limited to a particular city or area. In contrast, the content that is published via electronic media can be distributed globally.

Businesses are seeking global expansion and so they consider print media insufficient and irrelevant. Online content is easily accessible to anyone as long as they have an internet connection. 

To reach more customers, print media firms opt to distribute content electronically and use the internet for content publication. 

Using print media to advertise a technology product may be ineffective than web advertising because a newspaper may have less audience. Young people who grew up with no print media exposure are more likely to be engaged online than with newspapers or magazines. 

Customization limitations

Print media cannot allow businesses to set their preferred advertising budget or their campaign length. Print audiences are found across demographics and this complicates the process of targeting and retargeting.

With digital media, it is easier to set the advertising budget and create content targeting a particular category of customers. The strategies of digital marketing like the Facebook ads allow advertisers to tailor their ads for a particular audience according to their gender, age, interests, and location. 

Difficult to track performance

After spending a particular amount of money on print advertising, there is no quantifiable way of evaluating its performance in terms of return on investment. It is all about paying the media company and waiting for results that are not initially predefined.

Businesses are looking for ways to track their marketing campaign by leveraging digital marketing. It is easier to assess the number of clicks, impressions, and the contribution of the marketing campaign to ROI. 

How to Safeguard Your E-Commerce Store from Hackers

Not only have businesses had to try and keep their stores operational during covid-19, but safety and security have to be a priority all year round. Your e-commerce store has an ongoing problem to contend with hackers as their mission is to cause enough damage to permanently shut the doors of your profitable e-commerce business.

Prevent the infiltration of your inbox

Every e-commerce store wants customers but if a customer believes that a threat lurks there and their credit card’s number can be stolen, they won’t shop there any longer.

Cybersecurity is imperative to protect sensitive data and GoAnyWhere’s award-winning managed file transfer software knows that the days of simple firewalls and antivirus software are no longer sufficient.

The Secure Mail client can send messages and files as secure packages to many people and recipients receive an email with a unique link to each package for tracking purposes. With no file size restrictions, they’re able to then download the message through a secure HTTPS connection.

Keep software updated 

There is a great need for the security of online transactions. When a consumer clicks on the pay button, a host of encrypted automatic messages go between the different parties on the internet and the credit card networks.

An e-commerce store has to ensure that it keeps all software up to date – the server operating system and the software running on the website. Certainly, if you are using a managed hosting solution, you don’t have to apply security as it is the hosting company that does this.

Choose the right ISP

Internet service providers are not all the same. There are many so it’s always a wise move to go with the one that comes with built-in security features. Some think that internet service providers should offer better cyberattack response services, but until that does happen, an e-commerce store needs to take extra security measures.

And yet, an ISP is an important consideration with enterprise cybersecurity. The best ISP is in a position to help mitigate network attacks against its customers. You want your ISP to offer protections against things such as mobile device vulnerabilities and most of the better ISPs offer this.

It involves downloading an ISP-specific security application within a network on each mobile device. The ISP can then monitor each mobile device.


HTTPS is a protocol providing security over the internet. It makes sure that users are communicating with the server they expect.

For privacy, it is advisable to use only HTTPS to avert attacks. SSL can’t give 100% security so everyone who works for you needs to be aware of security practices. It is interesting to note that with Google, you rank better if you use HTTPS.

You can still go further with security by setting up HTTP Strict Transport Security (HSTS) to disallow insecure HTTP for your domain.

Steps to secure your e-commerce site

Always use complex passwords. This could mean longer, more complicated passwords with a mix of upper- and lowercase letters, computer symbols and numbers. Avoid typical passwords around birthdays.

Another way to keep your e-commerce site safe is to keep your browser, apps and OS updated, as these updates have the latest anti-hacker fixes. When it comes to spam, don’t click on messages from unrecognizable parties and sinister-looking attachments.

Are you aware of people uploading something to your website? Maybe they’re even abusing the privileges you’ve given them and are loading malicious files or uploading a huge file that brings your website down. If you need to allow file uploads, you have to protect yourself.

Tips to Save Costs on Running Your New Restaurant Business

Starting a new restaurant business can be a costly endeavor. However, there are dozens of saving tips that you can implement to save costs. These not only get your new restaurant off to a steady start over a usually bumpy first year but also keep it growing thereafter. 

You simply have to slot these tips into your on-going routines without interruption. So what are those tips? As many as they are, here are some key ones to consider.

Trim down on your Menu

This is a creative way to save costs starts by paying keen interest to your restaurant menu. Is there an ingredient without which customers can still do? Discontinue it. Robert L. Crandall did exactly that in a 1987 story that is now legendary. The then head of American Airlines removed one olive from every salad they served passengers. 

He figured nobody would notice or care. He was right. The airline subsequently saved costs, variously quantified at $40,000 a year by Bloomberg, $100,000 by ABC, and half a million by others. Whichever the amount, the airline obviously saved costs by a decent amount. 

Digital menu boards and their software

A great way to save costs in your new restaurant is to deploy a digital menu board solution in place of static menus. This eliminates the need for manually inscribed content and processes. This way, you reduce or indeed eliminate capital costs that you otherwise incur to replace static menus frequently. 

The easy-to-use software from is, however, necessary to augment the digital menu board and ensure that it runs effectively. A digital menu running on good software trims time and saves on costs arising from seasonal, campaign, and daily menu changes. You also reap the benefits of consistent pricing and promotion.

Cost-effective internet plan

Internet access enhances the customer experience in your restaurant. Customers need to be able to browse the internet on their phones or tablets as they wait for their orders. Indeed, absent internet, many will call you out. However, how cost-effective is the internet plan to which you subscribe? 

Do not fall for the luxury of picking an expensive internet plan because of its lightning download and upload speeds. Save costs by paying for an internet plan with a slightly slower speed. It is unlikely that everyone in the restaurant will be watching Netflix at the same time to warrant super bandwidth.

Saving on electricity bills

Utility bills are a major expense for restaurants, and yet they are not entirely avoidable. Save utility costs by acquiring energy-saving bulbs and other energy-efficient appliances, such as cooking utensils, and then using them right. 

Switch to the energy-saving bulbs during operational hours, but before then, keep them off. If, for example, you will not be serving lunch by noon, then do not turn on the lights in the dining room until then. 

Also, beware of leaving on appliances that consume power even on standby. Unplug them so that they do not silently drain energy and bring unnecessary power bills.

Involve the team

The tips would be incomplete without mentioning the need to ensure all staff is operating on the same page. Whatever the changes already mentioned and many others you plan to implement to save costs, employees will be your key enforcers. 

It is good people management to brief them on the necessity of changes and to share with them the facts about the cost-effective changes you propose, their individual and collective roles, and how much money the team will save for the business. That will put every employee on their toes, for example, to keep lights off when not required.

Common Challenges IT Workers Face While Working from Home

A large chunk of IT workers keeps their company running, working from home through their laptops. They try their best to deliver the same quality work they do in the office, working from home using advanced software. 

Sometimes, they face specific hard-to overcome challenges that hinder their work quality and productivity while working from home. Here is the list of five main challenges most IT workers face while contributing to work from a home setup. 

Overuse of HVAC systems 

The HVAC systems in the home will be equipped to meet the minimal home needs of two or four members and will cause frequent repairs if overused. IT workers using several systems at a time, like two to three laptops when more than one person in the house works, naturally overuse the air conditioning system. 

Such overuse causes the AC unit to melt wires, thermostat repairs, overheating, etc. People living in Texas can rely on 24 hour AC repair Houston services to provide them immediate repair during emergencies. They can also learn how to handle and maintain their HVAC systems properly by using the services of 5 Star Repair Services Inc in Texas, to avoid frequent maintenance. 

Sub-standard internet connection

Poor internet connectivity is a result of overuse of the line as too many people work from home in the same area. The home routers are not equipped to handle the office’s colossal workload and have minimal downloading or uploading capacity. 

The advanced software and firewall loaded in the company laptop might take a long time to load or work with slow internet causing frequent issues. 

Upgrading to professional internet speed while working from home, even if it costs a bit extra, will reduce stress and help finish the work on time. It will also help in preventing losing connectivity while doing core work and having to start over again. 

Missing help and guidance from colleagues

The office setup naturally inspires the people to work with professionalism and interacting with colleagues regarding work. If one person struggles with a particular module, their colleagues, team leaders, or the next cubicle worker will always spot out their mistake. 

Overcoming issues is easy in the work setup, and the entire office ambiance inspires the people to work with motivation. Working from home requires self-discipline and organization and often reminds the workers about the office’s good old days. One main problem working from home is missing the interaction with colleagues, their cheerful presence, and guidance in helping one another. 

Lack of constant monitoring and supervision 

Lack of instant monitoring and direction from the senior official leads to lots of errors and delays in the workflow. Employees working from home take a long time to get work done, hindering their productivity highly. Lack of guidance and immediate supervision of the work influence the work quality negatively in most scenarios. 

Though they communicate with the managers regularly using various conferencing apps, it is not possible for the managers to be at the back of every employee working from home guiding them with the same efficiency an office setup provides. 

Coordination issues 

The office setup usually helps the workers coordinate with each other easily using a shared system to update the finished work. Though several similar features are available for people working from home, coordination is still challenging as most people do not work during the assigned office hours. 

They work at a convenient pace which causes serious coordination issues for others who should follow up their work. Coordination issues rank as the number one problem when working from home, followed by poor internet in most places according to a survey on work from home. Workers often blame each other or the physical situations like equipment repair for the work delay in such cases. 

Microsoft Teams Rocks: From Grooving Hairdressers to High School Musicians

Microsoft Teams News

By scanning some of Microsoft’s news, you see the impact its new cloud-based technology is having on the world. 

Microsoft Teams is becoming an indispensable part of daily life. From high school kids in music class to potential hairdressers “practicing” on people stuck at home, this communication hub is making a serious impact on our lives. Microsoft Teams rocks! 

Here are just a few success stories to wet your whistle and keep you up-to-date.

Success stories

South Staffordshire College 

Many big companies are already using the platform, but hairdressers? Hairdressers from South Staffordshire College teach students in their homes. This college proudly uses Microsoft’s latest technology. Via live video, teachers watch and give guidance to their students because Teams makes it possible to see the student clearly. Teachers may have to suggest shaving a head to balance things out. 

There are also students at this college using Teams to observe the behavior of chinchillas. Yes, chinchillas. Teams helps these scientists watch the little critters without having to be at the school.

Sutton Music Service

Sutton Music Service, in South London, is using the platform to teach 250 students a week. They also interface with full orchestras. That’s a lot of expensive instruments that are sometimes insured, believe it or not. See this website for more details. 

This success story revolves around the school’s ability to keep in contact with the students until COVID-19 restrictions are lifted. Microsoft Teams also creates opportunities for freelance teachers at the school who may not have had work otherwise.

The City of Gilbert

The city of Gilbert, Arizona (USA), has gone all in with Microsoft’s cloud. When COVID-19 hit, they had to go into high gear to communicate effectively with their first responders and to reorganize their operation for remote working. 

They implemented Teams with the motto “The City of the Future.” the managers were already streamlining their operation, but with Teams they took it to another level. They are successfully managing their remote workers. 

The city of Gilbert had their first responders in mind when they restructured. A third of Gilbert’s employees are first responders, and the city wanted communication with them across all departments. Communication between all departments has remained intact.

Bahcesehir University in Turkey uses Teams to teach 27,000 students in 123 countries. Educational institutions are discovering a new way to teach. 

This reveals yet another way Microsoft is creating opportunity, now anyone can learn, even if all they have is a laptop. Working remotely is here to stay, even after we get past the pandemic.


PUMA had Microsoft 365 way back in 2015. The company was already outgrowing Skype and looking for better work-flow solutions. They now integrate Microsoft Teams to keep communication channels working in their company. The employees are very young in this company, so the change had to pass their employees’ expectations. They had to pick a system that all employees would use. 

Coldwell Banker

Coldwell Banker, one of the best known real estate companies in the US, uses Microsoft’s hub to communicate with 100,000 agents and franchises in 40 countries. The new CEO of the company, Ryan Gorman, used the interface to introduce himself to his people. He eventually reached the entire company from a convention in Las Vegas, proving that large numbers of people can successfully interact. He even encouraged questions from his peers.


Microsoft Teams is changing the world by streamlining collaboration in the world. Prepare yourself for the modern work-flow because it’s only a matter of time before the conference finds you in the park.

The Art of Retaining Dissatisfied Clients

Business can sometimes be harsh and although you never mean for something bad to happen, you will have dissatisfied clients from time to time. What you do not want to do is to let it slide or become content with poor service or product. With the internet making communication easier by the day, word about a dissatisfied client’s experience can spread like wildfire. 

Apart from trying to convince a client that the experience is not the norm, there is also pride involved. Whatever your business, it is like your baby that you build from the ground up. So here is how you can retain dissatisfied clients and grow our business even further. 

Keep lines of communication open

If there is one thing that gets a client riled up, it is not getting a hold of you when something is amiss. A virtual phone system will allow you to be available, even if you are not at the office. 

TalkRoute has a comprehensive package that lets you set up virtual phone numbers and have calls routed to your phone or device from anywhere. As long as you have a data connection, your clients can get a hold of you via direct line, instant messaging or email. 

Listen to their issue

There are not many people who want to take you for a ride. When a client is not satisfied with something, take the time and listen. Their perspective is the one that matters and you should do your best to hear their side of the story. 

Most of the time, their issues will be legit and you can decide how to deal with the issue from there. The key to solving these issues is to cause the client the least amount of discomfort. If a product needs to be repaired, offer a temporary replacement. If it needs to be replaced, see if the product can be replaced the same day. 

Do not leave a situation unsolved

When a client is not happy about something, your main goal is to make them feel heard and respected. For this to happen effectively, you need to resolve the issue as soon as possible. You cannot allow the client to walk out of your store or away from your business with an unresolved issue. 

You will need to apply your best listening skills and it might even require some creative problems solving in the end, but the client has to feel that they are walking away better than when they first stepped into your store or establishment. 

What would their solution look like

Clients with issues want to feel that they have a foot to stand on and a voice that they can use. This is good news if you are not sure about how to help them. Ask the client how they feel you should help them. 

This way, you will know exactly what the client wants or what a solution would look like for them. Most of the time, their solution is much less complicated than what you would have made it out to be.

This is not a job for a robot

A client with an issue is an irritable client and when they cannot reach a person who can help them, they will get even more annoyed. This is not the place to use contact forms or automated emails. 

You should use the people who have the best interpersonal skills to deal with difficult customers. They will be quick to listen and agree with the client and tell them what they want to hear. Personalized attention is the name of the game and the more you can provide, the easier it will be to retain your clients.  


How can a new SaaS company sell remotely?

Software as a service, commonly known as SaaS, is a multibillion-dollar business that has attracted many investors. But as lucrative as it is, it is hard to sell your software considering the stiff competition in the industry. Your success is even harder if your prospect is far away, making it hard to engage one on one. In this case, remote selling is your only option.

Unlike physical interaction, selling your SaaS product remotely is tough, but you can still make a kill if you know the right techniques to implement. Not only that, learning remote selling techniques comes in hardy when circumstances force you to work from home. These tips will help you succeed as a remote seller.

Building a Strong Network

Networking makes all the difference for the success of your SaaS remote selling. Use it to inform people about your services, their benefits, and how to access them. With so many networking channels out there, you have the freedom to use the one that matches your personality and preferences. Some most common channels include:

  • Social media- platforms such as Facebook, Twitter, LinkedIn, and membership sites help you connect with same-minded people.
  • Live interactions- going for retreats, conferences, and in-person meetings are a great opportunity to talk about your services.

Build Personal Relationships

Once you connect with prospects, it’s time to create personal relationships with them. Help them put a face behind the voice by engaging in video calls over voice calls. When they know how you look, the prospects can trust you more. During your interactions, try to discuss other interests besides business to help strengthen your bond.

Learn More About Your Prospects

By knowing more about your prospects, you understand what stage of the purchase cycle they are at. You can get this info by tracking what they do when they visit your website, how much time they spend there, whether they open your emails or click the links you send them. Several analytic tools can help you get this information.

Market Your SaaS Product Online

Marketing your SaaS product online is a great way to reach more prospects. However, the success of selling remotely depends on how good you are at online marketing. Although you don’t interact with your clients physically, you need to maintain strong customer service to help you gain their trust.

Start by creating strong and informative content that highlights all the details about your product and share it across all social media platforms. The content needs to be engaging and interesting to prompt your readers to share it on their pages. Be sure to respond to all comments and reactions on your posts and answer prospects queries in the best way possible.

Bottom Line

Remote selling may seem hard at first, especially if you’re a new SaaS company trying to sell remotely. Since remote selling requires you to present yourself and your ideas, you have to make sure all your presentations are impeccable. That way, it becomes easy to convince your prospects that your product is worth buying. Also, master the above remote selling techniques, and you’ll be able to reach your target.

7 Simple Ways To Improve Your Health Today

When you have a healthy lifestyle, it doesn’t just help you live longer. It makes every day of your life more enjoyable. You’ll feel better mentally and physically, and all it takes is getting into the right habits. Start with these seven simple ways to improve your health.

1. Increase Your Water Intake

Water makes up about 60 percent of your body, and because of that, your body will function much better when it’s properly hydrated. The old guideline of eight glasses of water per day is a myth, but it’s still good to drink plenty of water, especially when if you exercise frequently.

Top athletes often drink a gallon per day of water. Although you probably don’t need to drink that much, there isn’t any harm to it.

2. Start Meditating

Meditation is a great way to relax and learn to live in the present, instead of letting outside worries affect your life. You can meditate for as long as you want, whether that’s five minutes of 45 minutes. It’s especially helpful to take some time and meditate when you’re feeling stressed.

3. Make Better Diet Choices

When you have healthy eating habits, you can reach and maintain a healthy weight, you’ll feel good and your energy levels will be great. The key to eating healthy is figuring out what works for you, this could mean starting a diet like intermittent fasting or simply focusing on natural foods.  If your eating habits could use some work, it’s best to start small. Substitute healthy food items in for unhealthy items one or two at a time. By making gradual changes, it’s easier to adjust and you won’t be as tempted to go back to your prior eating habits.

4. Protect Yourself from the Sun

In moderate doses, the sun can be good for you. It supplies vitamin D, it improves your mood and you get a nice tan in the process. But the sun can also do quite a bit of damage if you’re not careful.

Whenever you’re out in the sun, apply plenty of sunscreen to protect your skin. Make sure you also put on a pair of sunglasses that block UV rays, because these will help prevent eye diseases.

5. Get Active Every Day

If you live a sedentary lifestyle, your body will deteriorate. You’ll lose muscle mass, your endurance will suffer and you’ll be more prone to diseases. It’s crucial to make physical activity a part of your everyday routine.

Although running, lifting weights and playing sports are all good options, keep in mind that you don’t need to have an intense workout every time. Even just a 20-minute walk will get the blood flowing.

6. Don’t Skimp on Your Sleep

When people are busy, sleep is often the first thing that they cut back on, but this is a bad idea. Lack of sleep will have a negative impact on your performance at work and your overall health.

The amount of sleep needed varies from person to person, but most require seven to eight hours per night. And you can’t short yourself the entire week, and then “catch up” on the weekend. You can, however, sleep a bit less at night and opt for a nap during the day, which is known as a biphasic sleep schedule.

7. Practice Positivity

Mindset matters. Research has shown that people who maintain an optimistic attitude tend to live longer, have better resistance to colds and better cardiovascular health, to name just a few of positivity’s many benefits.

If you typically have a pessimistic attitude, changing your outlook takes time, but it’s possible if you commit to it. When negative self-talk creeps up on you, put a stop to it. If you’re going through something difficult, look for solutions and focus on moving forward instead of dwelling on the negatives.

To reap the benefits of these tips, you need to apply them consistently to your life. If you make these into your everyday habits, it won’t be long before you’re noticing that your health is better than before.

5 Ways to Keep Your IT Employees Happy and Productive

When employees are happy, they will be more productive. Offering IT employees a raise will make them happy but keeping them happy on a regular basis requires more than a cash-based solution. Companies depend on information technology every day to process, protect, store, receive and transmit information. It affects all business processes, which is why it is so important to keep IT employees engaged and thriving.

  1. Use non-cash rewards

Cash can be too generic and isn’t as memorable as a reward that shows thought. This is why Empire Promotional Products make wonderful gifts for employees when they’ve reached a certain milestone or completed a difficult project. 

Speakers, chargers, wireless earbuds, smartphone cases and imprinted styluses will be appreciated by IT employees and your brand will go everywhere with them. Another popular gift is a bag. Choose from many different types, such as a high-quality imprinted tote bag, a logo’d backpack, an imprinted cosmetic kit or a team sports bag.

  1. Provide a work/life balance

For employees to feel happy and focused, they need to have a balance between work and their personal lives. Employees will appreciate being able to work in a way that suits them best, whether this is in the form of flexi-hours or working remotely. Make sure that their working environment is comfortable, with ergonomic furniture, good lighting, plants so the environment isn’t sterile. 

Employers like Google know that employees can’t work 24/7 without taking breaks. They provide relaxation areas, exercise options and more for employees. Any comfortable break room with a water dispenser and a coffee machine will help keep employees happy.

  1. Offer a career rather than just a job

Train and develop your employees by helping them to learn new skills or enhance existing ones. Millennials tend to care more about fulfillment than money, so it is crucial to consider their career interests to retain them. IT employees list opportunities for professional growth as one of their priorities. 

The IT industry covers a wide range of careers, so it is possible for every employee to find an interesting and enjoyable career path. Always challenge them with new projects, such as finding innovative ways to fix programs or new courses so they won’t fall into a rut and become bored. 

Hackathons are fun ways to innovate and sending them to conventions helps them to gain new insights and gain new perspectives. 

  1. Communicate honestly and transparently

Research shows that transparency is an important factor in employee happiness. Keep them in the loop with honest communication.

Weekly meetings can be a platform for getting employee input and helping develop a sense of purpose behind the work in team members. If they feel as if they know what’s going on and have a part to play, they will be more engaged and productive. 

If they know about all the ups and downs, they will appreciate the honesty. When they aren’t told about the negative, they may feel as though they are not trusted. When communication is open, they are more aligned with the company vision.

  1. Encourage co-operation

Working in IT requires cross-team interaction in order to work smarter and better. When teams work in silos, they may work at cross purposes without buying into the same vision and goal. When they communicate, they are more likely to work towards the same goal. To encourage cross-team interaction, team-building exercises can help to break down barriers.

Knowledge-sharing between teams means that newer teams can benefit from interacting with more established teams. This type of interaction helps to keep employees happy because it gives them a connection to the wider purpose and a sense of camaraderie. 

Starting A Business with A Friend

It’s not easy for any entrepreneur to start a business from scratch, regardless of how much business-savvy you have. It can be mightily exciting starting a business with a good friend, but realistically you have to know that some problems must be considered.  

Starting a business with a friend can be pretty exciting. Still, it will mean a friendly relationship having a professional element brought in and ensuring that both of you put in all the slog that’s going to be required. We look at ways it can be done.

The right skills 

To be a successful entrepreneur, both you and your friend will need to master a number of skills. You’ll need to have bookkeeping skills or hire someone who does. You’ll also need to open a business bank account. You’ve got to know how banking works and select the bank that offers the lowest banking fees.  

On opening a business bank account, you’ll need to provide some information about your business and provide some documentation, such as the formation documents and your business license. Even with IT skills, before you open your doors, you will need to know other business skills.  

You will certainly need sales skills and relationship management will be important as you deal with different customers. You’ll want to build an effective website that will include SEO, social media as well as running digital marketing campaigns. 

Going the legal route 

When starting a new business venture, you want to make sure you take the legal route. You want to comply with all the legal obligations so your new business doesn’t come crashing down around you in the first year.  

There are several legal requirements for new businesses, such as selecting the business structure of your company – forming an LLC or a corporation. Other legalities include your tax obligations, employment laws and more. Net Lawman provides legal document services to individuals and businesses and has one of the biggest libraries of legal documents.  

Their aim is to ensure that your knowledge of the law and your financial circumstances shouldn’t be a stumbling block to starting a business.  

A cool business name

Once you’ve decided on your business structure, you’ll need to register your business name. Think of the business you’re in. You need to carefully choose an appropriate name as it is part of your branding. It’s a name that needs to make an impression with your target audience – your customers.

If it’s an IT business, think of descriptive keywords that describe it. For example, names like this are good starting ideas for your business – Skyline Web Solutions, Tower Software, AutoPilot Software, ByteThis App Co, and so on. 

You need to ensure the name is not already being used by somebody else and trademarked. Your business name will need to be registered and there are several ways such as a trademark, a domain name or an entity name. 

Legal documents

You will need to apply for business licenses and permits, but the licenses you need will depend on the industry you work in and where your business is located. 

The purpose of a partnership agreement is to record details of how the two of you intend running the business, your roles and responsibilities, and withdrawals and dissolutions and how profits will be shared. 

Business insurance will also be required to protect your personal- and business assets and other potential risks. General liability insurance, for instance, will protect your business from all kinds of financial loss. This includes the likes of medical issues, injury, property damage and even lawsuit settlements.