In the Fresno airport waiting for a trip to San Francisco and reading the Harvard Business Review (well sort of reading it…the eyes are bleary at this hour of the morning) and there’s an article about “Eager Sellers and Stony Buyers:  Understanding the Psychology of New Product Adoption”.. and it has interesting overtones about security.  They make the point that the products that get the best adoption rate don’t change the existing behavior…but in security we DO need to change the behavior don’t we?

Getting folks to care is tough isn’t it?

Sean Furman talked about that at TechEd… how do you get someone to care when they don’t?