Engage Consumers, Spark Conversation

On September 5, 2008, in Vista, by

Microsoft Ads: First Phase To “Engage Consumers, Spark Conversation”:

“The first phase of this campaign is designed to engage consumers and spark a new conversation about Windows – a conversation that will evolve as the campaign progresses, but will always be marked by humor and humanity.”

I have been living and countering the Vista perceptions for going on 9 months since I rolled out Vista to several partners here at the office. 

I have been countering comments from my fellow CPAs who have resisted Vista, I have blogged about how to get crappy accounting programs to run on Vista.  I have described ways to get crappy programs to work without turning off UAC goodness.  I have explained why turning off UAC is a bad thing and all the other slings and arrows that Vista has lived through.

I counter the “bash Vista de jour” blogosphere comments especially when folks are in the “I’ve heard _fill_in_the_blank_ about Vista” camp or in the “I used it on my 4 year old crappy PC and it doesn’t work as well”. 

Earlier this week in the blogosphere it was Google Chrome-mania on the tech sites.  Today it’s “Okay, what exactly WAS that with Bill and Jerry last night?”.

I can counter the slings and arrows of Vista.  I can prove it’s a solid platform.  I can demonstrate that it works.  I can’t counter Jerry when I can’t even figure out what the message is here.

Congratulations AD agency, you got a buzz going.  Whether it turns out to be a good conversation buzz long term, I’ll let you know.  I’ll reserve my opinion for now.


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