David Hill’s latest blog post, Retro ThinkPad Survey 4, takes us through the last and final survey on the Retro ThinkPad. An estimated 25,000 people have participated in the three previous surveys(#1, #2, #3) so the Lenovo team got a ton of information to work with. I personally think this is a huge outcome and with the last survey launches it looks like the interest in the Retro is definitely real.
ThinkPad Powerhouse – not a thin little fashion accessory
Survey 3 had honestly very few surprises (in my book that is, David was a little surprised that the SD card option rated as high as it did) with powerful dual and quad core CPUs being the preferred CPU range.
We didn’t see any charts on this, but the two top choices had significant numbers behind it that I suspect it was an easy overview.
With previous ThinkPads being powerhouses in terms of performance, build quality and durability, I’m as I said not that surprised that the CPUs with the predominant choices were the two biggest CPUs on the market. Did surprise me a bit that there wasn’t any news in there on the new Xeon chipsets – but, maybe we’ll see them when they’re launched.
Feedback is important
I don’t think many realise how big a step these surveys are in terms of market segmentation – but in my last blog on the surveys I mentioned a bit about it.
Getting this much feedback on product and device features is a huge benefit. It’s not a closed door with some fancy marketing ads springing up, showing happy hipsters sitting parks or looking relaxed and stress free. This is real feedback, from those that buy quality kit, and I seriously hope Lenovo pays attention to everything in the surveys AND the comments that’s coming in on David’s blog posts.
linuxist couldn’t have been any more spot on with this comment.
Comparing Lenovo to Apple, I think Apple would be never to do a survey like this and absolutely not as extensive a survey as this. They believe they just know what’s best. This is their tragic flaw. Sometimes they get it right, but sometimes they’re just plain wrong.
Another spot on comment from David’s blog by Alex:
Sometimes it is good to have a benevolent dictator. But of course, asking a niche group of users like us will also give you the chance to spot new trends.
Take the last and final survey here.