Intel Unveils New Platform Brand for Digital Entertainment in the Home

A new kind of personal computer (PC) will premiere in homes early next year when Intel Corporation introduces Intel Viiv technology designed to enrich consumers’ enjoyment of digital entertainment.


 


Working together with a variety of Intel-verified consumer electronics devices, online services and software — including movies, music, photos and games — Intel Viiv (rhymes with “five”) technology, disclosed for the first time at the Intel Developer Forum today, will help usher in a new era of entertainment choices for consumers. PCs based on Intel Viiv technology will be easy to use with a remote control and will be powered by a suite of Intel technologies, including a dual-core processor, chipset, platform software and wired networking capabilities.


 


“Intel Viiv technology is our first platform designed from the ground up for the digital home, where consumers are passionate about the idea of accessing their content anytime, anywhere in their home on a number of devices,” said Don MacDonald, vice president and general manager, Intel Digital Home Group. “Following the success of Intel Centrino mobile technology, we are applying a similar branding strategy to our new digital home platform composed of Intel’s latest PC technologies. Intel Viiv technology marks the intersection point where innovation, a multitude of digital devices, first-class entertainment and state of the art technology converge to put consumers in more control of experiencing digital entertainment on their own terms.”


 


The Intel Viiv technology brand name communicates the excitement, vibrancy and vividness of the latest technologies that enable people to have a great entertainment experience in the home.


 


Consumers will be able to get Intel Viiv technology-based systems in a variety of form factors — from small, sleek consumer electronic-type designs (similar to a stereo component or DVD player), to more traditional desktop or tower designs.


 


Intel also integrated consumer electronic features into the Intel Viiv technology platform to make it easier to use and contribute to the overall entertainment experience. All PCs based on Intel Viiv technology will ship with a remote control, the Microsoft Windows Media Center Edition operating system and media software that lets consumers interact with their PC in the same way they operate a TV. Consumers are enabled to watch a movie or play a game while also downloading the latest music, all from one integrated system using a remote control.


 


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