Microsoft Mediaroom Brings Connected TV to Life

Microsoft’s award-winning Mediaroom IPTV platform introduces
exciting new features that connect consumers with their favorite shows and
people from any TV in the home.

LAS VEGAS — Jan. 6, 2008 — Today at 2008 International CES, Microsoft
Corp. announced the availability of DVR Anywhere on the Microsoft Mediaroom
Internet Protocol Television (IPTV) and multimedia platform, giving digital
video recording (DVR) consumers the flexibility to watch their recorded TV
programs on any TV in their home, further enhancing the platform’s powerful
connected TV capabilities. In addition, Microsoft also announced it is working
with leading programmers, including Showtime Networks Inc. and Turner
Broadcasting System Inc.’s TNT and CNN networks, to showcase new connected TV
applications and scenarios that are enabled by the extensible Microsoft
Mediaroom platform.

With DVR Anywhere, viewers could begin watching a movie in the living room,
resume viewing it on the kitchen TV during dinner, and finish watching the same
movie from the comfort of their bedroom. In addition, members of a household
will never have to fight over the remote control again, due to the capability
to watch the same or different recorded programs from multiple TVs in the home
simultaneously while recording other shows to be viewed at their convenience.

Microsoft Mediaroom’s DVR Anywhere is software-based, so no TV tuners are
needed. It also requires that only one set-top box in the home have a hard
drive, thus lowering the expense for service providers and consumers. The DVR
Anywhere feature, which will support standard and high-definition TV, is the
first whole-home DVR offering currently available to IPTV service providers.

Microsoft is also partnering with Showtime Networks and Turner Broadcasting
to demonstrate applications Microsoft jointly built with ES3 that showcase the
potential of Microsoft Mediaroom to bring consumers new, personalized connected
TV experiences. These next-generation scenarios, not yet available to
consumers, will be on display in the Microsoft booth at the 2008 International
CES show, and include the following:

  • NASCAR
    on TNT. The real-time excitement and features of NASCAR.com will be
    brought to the TV viewer. While watching NASCAR Sprint Cup Series races
    broadcast by TNT, fans can enhance their viewing experience by choosing
    between several different live in-car driver cameras and driver audio,
    while simultaneously watching the main race.
  • Showtime
    Interactive Boxing. This application brings the ringside experience to the
    viewer’s living room. Using some of the many features available, viewers
    can choose from between several live audio feeds while watching the boxing
    match.
  • CNN
    election coverage. This demonstration highlights the potential advantages
    of Microsoft Mediaroom in delivering real-time information such as news
    and commentary on current events. For instance, viewers may be able to
    access the richness of CNN.com’s 2008 election coverage while watching
    CNN’s television broadcast, and possibly even participate in interactive
    straw votes for candidates.

In addition, Microsoft will show an application called My Pad, designed and
built by emuse technologies, that connects viewers to their social networks
through the TV via Windows Live services and also enables them to share
personal pages that exist online and on the TV. Finally, Microsoft and
ChoiceStream Inc. will demonstrate a personalized TV and video-on-demand
recommendations application tailored to each viewer’s unique tastes and
preferences.

“With DVR Anywhere and the promise of new applications that can further
extend Microsoft Mediaroom’s potential in the future, Microsoft is delivering
on its promise to make the television experience truly social, personal and
connected,” said Enrique Rodriguez, corporate vice president of the Connected
Television Division at Microsoft. “Consumer demand for connected TV is here,
and Microsoft Mediaroom continues to offer new ways for viewers to experience
TV as part of their connected, digital lifestyle while also enabling the very
best digital TV service available anywhere.”

“Consumers are coming to expect connected TV services from their TV
provider,” said Pete Dailey, senior research analyst with Stratecast Research.
“With Microsoft Mediaroom, consumers are promised new ways to extend their TV
experience beyond the living room, making the TV a major hub of the connected
entertainment lifestyle. This innovation enables carriers to differentiate
video offerings based on very compelling connected functionality rather than
simply competing on price.”

More than 20 of the world’s leading service providers across four continents
have selected the Microsoft Mediaroom platform for their digital TV offerings.
The Microsoft Mediaroom platform will be on display at the International CES
2008 show at booth No. 7144 in the Central Hall of the Las Vegas Convention
Center.

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