Microsoft at NAB Show 2008

Microsoft Announces New Support for Silverlight
by Content Companies Worldwide

Today at the NAB Show 2008, Microsoft Corp. announced
significant momentum for Microsoft Silverlight resulting from new customers adopting
Silverlight to deliver richer, more interactive media experiences on the Web.
Building on recent support from major content providers such as AOL and NBC
Olympics.com on MSN, Microsoft announced new adoption of Silverlight by media
and content companies worldwide, including Madison Square Garden (MSG)
Interactive, Tencent, Abertis Telecom, Terra Networks Operations, SBSi, MNet
and Yahoo! JAPAN.

“It’s exciting to see broad industry recognition and rapid
adoption of Silverlight across the world,” said Scott Guthrie, corporate vice
president of the .NET Developer Division at Microsoft. “Silverlight offers
customers and partners the highest quality creation and delivery of media,
protected content, advertising and rich Internet applications, and we are
committed to making it easy for partners to integrate and extend Silverlight
capabilities.”

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Microsoft Extends Its
Vision for Creating, Managing and Experiencing Content at the NAB Show 2008

This week at the NAB Show 2008, Microsoft Corp. is
showcasing its offerings that support the entire content life cycle
from content creation and management to delivering end-user experiences
highlighting the technologies and solutions that media and entertainment
companies need to align business and content creation processes.

Microsoft made several announcements at the show, including
solution updates to Microsoft Interactive Media Manager (IMM) and Virtual
Earth, updates to and new customer deployments of Microsoft Silverlight, a new
collaboration between Microsoft Mediaroom and Sigma Designs Inc., new customers
implementing Microsoft Dynamics to manage customer relationships as well as
their supply chains, and a strategic alliance with Ascent Media Group.

“It’s great to see the debate in the industry shift from
whether media companies can create profitable businesses in the digital age to
how technology can be used and deployed to manage business processes and fully
monetize content across multiple distribution channels,” said Gabriele Di
Piazza, managing director for the Media and Entertainment Business in the
Communications Sector at Microsoft. “The media industry can expect Microsoft to
continually develop and deliver the solutions that tackle the unique challenges
unfolding as digital media and the Internet take on greater importance in
nearly all facets of life.”

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Microsoft, Ascent
Form Strategic Alliance to Build New Solutions to Serve Entertainment Industry
Transition to Digital Supply Chain

This week at the NAB Show 2008, Microsoft Corp. and Ascent
Media Group announced a new strategic alliance that will result in new
solutions that will automate and streamline the supply chain for the media and
entertainment industry and help them transition the digital age.

As part of the alliance, Microsoft will work with partners
to create a new solution that Ascent Media Group will use to manage its
business processes as well as offer new services to media and entertainment
companies. Composed of new media and entertainment functionality built on the Microsoft
Dynamics AX platform, the new solution will integrate and streamline media
production processes. Ascent will offer a hosted version of this solution along
with integrated managed services to film studios, broadcasters, global media
enterprises and advertising agencies, all of which are demanding capabilities
that allow the immediate distribution of digital content to outlets around the
world.

The new Microsoft Dynamics AX functions are tailored to
address typical business processes in media and entertainment organizations
including work order management, library management, resource scheduling,
element tracking, digital ordering and distribution, among others. Ascent Media
Group is uniquely positioned to be the preferred digital supply chain provider
for Microsoft solutions for media companies, with its expertise in asset
management, metadata tracking, billing and notifications and strong media
industry relationships.

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Microsoft Helps Media
and Entertainment Companies Move Into the Digital Distribution Age

This week at the NAB Show 2008, Microsoft Corp. is
showcasing several innovative deployments of Microsoft Dynamics AX and Microsoft
Dynamics CRM that help enable media and entertainment companies to streamline
and automate manually intensive processes in the digital supply chain. These
deployments span the film, broadcast and music industries, all of which share
common challenges arising from the explosion of digital media. Microsoft
Dynamics is a line of financial, customer relationship and supply chain
management solutions that help businesses work more effectively.

“The need for integrated business systems is more critical
than ever as the media and entertainment industry transitions from distributing
content through single channels to repurposing and delivering content for
multiple user experiences,” said Gabriele Di Piazza, managing director for
Media and Entertainment in the Communications Sector at Microsoft. “Integrating
automated business processes and systems, such as accounting, contracts,
licensing and broadcast program management, with content workflows helps media
companies react more quickly and intelligently to changing consumer demands,
and can enable them to more effectively distribute and monetize content.”

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