I never thought I would get a dozen posts out of this topic,
but what do you know! Some said I was
dead wrong when I predicted that Microsoft wasn’t planning on adding Blu-ray to
the Xbox 360. After covering the issue
from every different angle possible (Here,
I still couldn’t come up with a good reason why it was in Microsoft’s best
interest to add Blu-ray to the Xbox. It
isn’t hard to come up with reasons why potential or existing Xbox 360 buyers
want Blu-ray, but taking a Microsoft perspective is a bit different.
Cut to today, Forbes
has a story that quotes Shane Kim, vice president of strategy and business
development for Microsoft Entertainment division
can categorically say that we’re not working on a Blu-Ray player for Xbox 360.”
What is Microsoft’s focus?
Digital distribution. As I’ve
talked about either today Netflix
adds just another option for downloads/streams on the Xbox 360 (but
not Media Center Extenders) and while I don’t
think Microsoft should just focus on digital distribution you know that is
their goal and it isn’t going to change.