Microsoft IPTV Press Releases from IBC2008

Mediaroom Unveils Next-Generation Advertising Platform for IPTV Services

New adjunct offering
enables targeted and measurable advertisement insertion for Mediaroom service
providers from one complete platform.

Netherlands — Sept. 12, 2008 —
Microsoft Corp. today unveiled the Microsoft
Mediaroom Advertising Platform at the IBC2008 conference. The new adjunct
offering lets broadband service providers deploying the Microsoft Mediaroom
Internet Protocol television (IPTV) software platform offer targeted,
measurable and interactive advertising spots all from one comprehensive
platform. Service providers will benefit from operational flexibility and
simplification with an end-to-end solution that enables integrated, cross-platform
advertisement deployments.

Marking the first instance of Microsoft advertisement
investments focused on TV services, the Mediaroom Advertising Platform brings
together in one cohesive offering the addressability offered by IPTV technology
with state-of-the-art tools for campaign and decision management powered by
Microsoft Advertising. Now the interactivity, audience addressability and true
measurement found in online advertising models can be applied to the world of
IP-powered television, opening new revenue opportunities for broadband service
providers and more effective campaigns for advertisers. The Mediaroom
Advertising Platform will support advertisement insertion into all TV content
formats, including traditional linear television, video on demand (VOD),
third-party interactive TV applications, as well as service-provider-owned
assets including the electronic program guide.

Full Press Release

Microsoft Launches
New Program to Help IPTV Operators Migrate to Mediaroom From First-Generation

Microsoft Mediaroom
Migration Program provides guidelines and solutions for service providers
considering upgrading their IPTV platforms.

Netherlands — Sept. 12, 2008 —
Microsoft Corp. has launched a new program
to ease the transition for Internet Protocol Television (IPTV) service providers
using other platforms to migrate to its solution. Called Microsoft Mediaroom
Migration Program and unveiled at the IBC2008 conference, the program provides
guidelines and solutions for service providers considering upgrading their IPTV
platform. The Microsoft Mediaroom Migration Program delivers a structured
assessment process and analytical tools for migration, including business and
technical workshops to review set-top-box portability, network compatibility
and audio-visual head-end interoperability. The program also includes
risk-benefit tools to compare lifetime customer value and build the business
case for executive management.

Ben Huang, director of product management for Microsoft
Mediaroom, said, “As the IPTV market matures, we’re seeing interest from
operators on first-generation platforms and homegrown solutions to migrate to
Microsoft Mediaroom. These service providers need to add high-definition and
advanced digital video recording (DVR) and video-on-demand features that are
now fundamental to any competitive TV offering, and they want to remain
competitive by being able to easily deploy advanced interactive applications.
We are currently engaged in assessing migration opportunities with a number of
customers and have been approached by many more. Platform migrations are
complex, so this program has been developed to assist with business and
technical planning, and reduce the cost and pain of migration.”

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Microsoft Gives
Liftoff to Next Generation of Interactive TV at IBC2008

application shows what audiences can expect from interactive TV.

Netherlands — Sept. 12, 2008 —
Today at IBC2008, Microsoft Corp. unveiled
technology that makes it easy for service providers and content owners to
develop a new generation of groundbreaking interactive TV services. Microsoft
is showcasing interactive applications that point the way to how people could
experience TV in the future.

The demonstrations on display at IBC include the first
public viewing of an interactive application developed for the Microsoft
Mediaroom platform by emuse technologies using content from the BBC. The
application shows how the broadcaster’s original journalistic content,
including news, sports and weather, could look in the future. Building on the
success of Red Button and BBC iPlayer, the application provides interactive
access to a huge breadth and depth of the broadcaster’s content and services via
an intuitive and easy-to-use interface.

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Demonstrates an End-to-End Solution Portfolio for the Digital Content Life
Cycle at IBC2008

Microsoft announces
new customer for Interactive Media manager; details new Silverlight adoption
and previews H.264 playback; introduces new Mediaroom IPTV platform
developments; and highlights new industry-specific solutions for digital
content creation, management, delivery and monetization.

Netherlands — Sept. 12, 2008 —
This week at the IBC2008 conference held at
the Amsterdam RAI conference center, Microsoft Corp. will showcase the advanced
media platform technologies and partner ecosystem that enable organizations to
create, manage, deliver and monetize an endless variety of engaging digital
entertainment experiences. Microsoft and its partners provide solutions to
support the full content life cycle, including content creation and management,
media business management and monetization, and digital content delivery.

Microsoft is making several announcements at the show,
including new customer adoption for the Microsoft Interactive Media Manager
(IMM) solution with Abertis Telecom; adoption of Microsoft Silverlight by
European broadcasters and the upcoming inclusion of additional codecs such as
H.264 and Advanced Audio Coding (AAC) in the Silverlight plug-in; and
developments for the Microsoft Mediaroom Internet Protocol television (IPTV) and
multimedia software platform including the Microsoft Mediaroom Advertising
Platform (MAP), Mediaroom Migration Program and an interactive TV application
developed by emuse technologies using British Broadcasting Corp. (BBC) content,
which will be demonstrated for the first time at the show.

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