New TV, LCD TV/DVD Combo and Standalone Player Utilize
Widget Channel, Developed by Intel® and Yahoo!®, and Microsoft’s Windows
Extender for Media Center Platform to Deliver an Exciting Content Solution for
CES, LAS VEGAS – January 7, 2009 – Toshiba America
Consumer Products, L.L.C. (“Toshiba”), announced its new audio/video (A/V)
devices with Network Player capabilities, which deliver on the promise of
digital convergence in the home. Toshiba is launching this initiative across
three product categories – REGZA® LCD TVs, LCD TV/DVD Combos and standalone
players – in an effort to meet individual consumer needs.
Toshiba’s new A/V devices offer consumers access to a
diverse range of rich content over the Internet. With an extensive library of TV
shows and movies, music, sports, and information services such as stock prices
and weather forecasts at their fingertips, consumers will be provided with
greater flexibility to easily customize and enhance their entertainment
“Toshiba took the initiative to bridge the ways consumers
normally access Internet content and entertainment media with the introduction
of network devices that will bring the Internet experience to consumer
electronic products in the home,” said Yoshi Uchiyama, Senior Vice President,
Corporate Planning. “According to a recent study conducted by NPD for Toshiba,
a large majority of consumers cite simplicity as the essential issue for
adoption of Internet content. Therefore, key to Toshiba’s home network strategy
is a focus on simplicity – making it simple to connect, simple to operate and
simple to access content. The new line of Toshiba AV devices with Network
Players will open up an entire new world of content delivery in a way that
consumers will like.”
Toshiba’s A/V devices with network player capabilities use a combination of two
core components, including the Widget Channel, developed by Intel and Yahoo!
and Microsoft’s Extender for Windows Media Center.
While consumers may be familiar with widgets from the PC
world, TV Widgets, enabled by the Widget Channel framework, now take that
simple to use “dashboard” experience and place it
into the TV allowing consumers direct access to numerous sources of content
simply via their remote control. While some TV Widgets may be pre-installed,
consumers now also have the
flexibility to customize their experience by adding widgets of their own
selection based on their interests or needs. TV Widgets will feature a rich
array of content and as more TV Widgets become available, consumers can add
them to the Network Players to enhance their assortment.
By integrating Extenders for Windows Media Center in
Toshiba’s new A/V products with Network Player capabilities, the devices will
act as “hubs” for delivery of content anywhere in the home. Using a home
network, Extender for Windows Media Center technology allows users to access a
wide range of digital content from Windows Media Center on the PC to their big screen
TV. Windows Media Center also delivers an extensive amount of Internet TV and
movie content, live and recorded TV with the addition of a TV tuner, plus
photos, music, home videos and more.
The combination of the two software platforms in one
hardware device will deliver on the promise of the new digital lifestyle.
Toshiba will approach the market by offering several choices
from which consumers can select the product that best fits their particular
The Network Player capabilities described above are
scheduled to be built into certain models of Toshiba’s REGZA LCD TVs. This will
provide consumers with easy access to the rich media experience without the
need for an external set top box or device.
As the market leader in the LCD TV/DVD Combo category,
Toshiba will also integrate the Network Player capability to offer flexibility
and simplicity for consumers whether they choose to use it as a primary TV in
the home or in the bedroom, kitchen or children’s room.
Toshiba will also develop a standalone player, which acts as
a hub for content delivery into the entertainment space. The new player can
deliver content directly from the Internet, content from
the PC with Extenders for Windows Media Center or from its built in DVD player
with 1080p upconversion. With an SD card slot and USB port for added flexibility,
the device allows consumers to access their entertainment content in any room
of the house and all at a value that consumers have come to expect.
Toshiba’s A/V devices with Network Player capabilities will
feature picture quality enhancement technologies, allowing viewers to enjoy a
wide range of content upconverted to near HD quality.
The new models are planned to ship in the second half of 2009, and product
pricing and availability will be announced later this year.