Pete pointed to some excellent
new marketing videos that were done for Microsoft and I noticed one thing
that just keeps coming back to me. None
of them have anything to do with connected home entertainment! What do they have to do with? You guess it, watching TV on
Media Center definitely needs more marketing like this,
preferably I’d like to see this wrapped up with Zune, Xbox, and Windows 7 but
this is a good start (I’ve said that before though). The Key Moment video was good, as was the Singing Antenna
but I’d like to see this taken further.
The Sports with Windows video wasn’t bad, but between SportsCenters ads and
DIRECTVs March Madness/NFL Sunday ticket ads I feel like the film maker could
have taken a different direction that didn’t just merge and copy the two.
What do you think Microsoft needs to focus on in web advertising?