Year-over-year growth jumps as Xbox 360 console sales hit 30
million globally and Xbox LIVE community reaches 20 million users.
REDMOND, Wash. — May 28, 2009 — Microsoft Corp.
announced today that sales of Xbox 360 consoles have passed the 30 million mark
globally, with its Xbox LIVE community swelling to more than 20 million active
members. After the biggest year in its history in 2008, Xbox 360 achieved the
highest percentage growth in hardware sales of any console so far in 2009, up
28 percent over the previous year.1
The success of the platform can be measured across the
business, with Xbox LIVE now considered the world’s largest global
entertainment network. Increasing consumer desire to connect with friends,
download and enjoy blockbuster movies and TV shows, and extend the life of
their favorite games has been the primary driver behind the growth of Xbox LIVE
membership and the reason Xbox continues to expand offerings on the platform.
“We’ve always been confident that Xbox 360 offers more
entertainment value than any other console on the market, and these latest
numbers show that consumers agree,” said Don Mattrick, senior vice president of
the Interactive Entertainment Business at Microsoft. “We expect our growth to
continue to accelerate. Our news at E3 next week will underscore our commitment
to bringing blockbuster entertainment experiences to everyone and to growing
the Xbox entertainment brand globally.”
Over the course of this console generation, U.S. consumers
alone have spent $14.5 billion across all categories on Xbox 360 at retail.1
This number reflects strong interest in a comprehensive entertainment offering
that includes the ability to connect with others socially and to digitally
download entertainment, be it games, TV shows or movies. To date, consumers
have downloaded nearly 1 billion pieces of gaming and entertainment content
from Xbox LIVE Marketplace, including a broad array of premium high- and
standard-definition movies and TV shows from top studios and networks around
In addition, Xbox 360 continues to be the platform of choice
for the industry’s top games, generating $5.9 billion in sales to date at U.S.
retail for third-party publishers, which is more than those of
current-generation consoles combined.1 Xbox 360 also leads
current-generation consoles in game purchases, with consumers owning an average
of 8.3 titles each.1
Activity on Xbox LIVE, the industry-leading online gaming
and entertainment service, surged following the launch of the New Xbox
Experience in November 2008. Since that time, the community has recorded a 136
percent increase in new members, TV and movie downloads have more than doubled,
and purchases of games, Game Add-ons and more on Xbox LIVE Arcade have
increased by 70 percent.2 Xbox LIVE reaches 26 countries worldwide
and is now in more homes than any satellite television provider.2
Before the end of the year, the number of Xbox LIVE members will surpass the
number of subscribers to the largest cable provider.1 Consumers can
expect more exciting announcements from Microsoft next week as Xbox 360 kicks
off the Electronic Entertainment Expo (E3), the world’s premier trade show for
computer and video games and related products, with its press briefing on
Monday, June 1, in Los Angeles.
About Xbox 360
Xbox 360 is a premier video game and entertainment system.
It is home to the best and broadest games plus more entertainment than any
other device connected to the TV. The digital center of the living room, Xbox
360 blends unbeatable content, including personal pictures and music, with a
unified online social network to create a limitless entertainment experience
that can be shared at home or across the globe. More information can be found
online at http://www.xbox.com/xbox360.
About Xbox LIVE
Xbox LIVE is the most comprehensive gaming and entertainment
network connected to your television, delivering the largest movie, TV music
and gaming library on a single device, and instant access to select movies and
With an active community of more than 20 million people
across 26 countries, Xbox LIVE brings friends together — from the same living
room or around the globe — to share the best in home entertainment. With an
Xbox LIVE Gold Membership, enjoy exclusive benefits and premium access to
movies, music, TV and games from the top studios and services, all in one
place. More information can be found online at http://www.xbox.com/en-us/live.