Anti-piracy tool dubbed MediaHedge

Philips Electronics is launching a service Thursday to help websites and online file-sharing networks filter out unauthorized copyright video files.


The service, dubbed MediaHedge, is the latest anti-piracy tool designed to help sift through the growing volume of online video files and give copyright holders more say over their content.


Online video sites that allow computer users to load videos, often clips culled from TV shows and music videos, are under pressure from the entertainment industry to filter out video content that users post without the copyright owners’ permission.


Google Inc.’s wildly popular video-sharing site, YouTube, has said it is developing technology that will streamline the process by which copyright owners identify their content on the site and then determine whether they want to have it removed.


More at http://www.brandonsun.com/story.php?story_id=36322

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