Debate rages over whether Internet ad blocking hurts Web

EasyList and the free Adblock Plus software it works with may be the most popular and most effective of all the ad blocking systems on the Web. Using EasyList, which is also free, AdBlock Plus screens out not just pop-ups, but virtually every other Internet ad form, including in-page display and video, based on Rick’s list.

Rick in the middle of a fierce debate over ad blockers and what role they could have on the development of the Web.

Some Web site owners argue that the blockers could have a devastating effect on the availability of content on the Web. Cutting the number of times ads appear reduces a publisher’s advertising revenue.

http://www.sltrib.com/business/ci_9695779

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