Gartner Says Security Software Market is Poised for 11 Percent Growth in 2010

Worldwide security software revenue is forecast to surpass $16.5 billion in 2010, an 11.3 percent increase from 2009 revenue of $14.8 billion, according to Gartner, Inc. Although the economic downturn slowed security revenue to 7 percent growth in 2009, organizations have indicated an intention to give priority to security budgets.

"Most segments of the security software market will continue to grow over the next few years, although a significant degree of variation is expected between the more-established and less-mature technologies," said Ruggero Contu, principal research analyst at Gartner. "Overall, security will remain one of the fastest-growing areas within the enterprise software market."

Gartner analysts said security software markets will weather the current economic downturn better than in 2001 and 2002, because the market conditions are dramatically different in terms of maturity, penetration, confidence in IT, and geographic and vertical mix.

"Security software vendors that have a balanced mix of channel, new license and maintenance revenue streams and flexibility in contractual terms, such as software as a service (SaaS), open source and outsourcing, have the strongest options for continued growth and to even out the risk," Mr. Contu said. "Shrinking discretionary spending budgets have heightened competition for new maintenance and license revenue streams and placed a renewed emphasis on vendor performance and viability."

The consumer security software market remains the largest security software segment, with 2010 revenue projected to reach $4.2 billion in 2010, up from $3.9 billion in 2009. The endpoint protection platform (enterprise) market is the No. 2 security software segment, with revenue on pace to reach $3 billion in 2010, up from $2.9 billion in 2009.

http://www.gartner.com/it/page.jsp?id=1422314

Use the freeware I think? Microsoft Security Essentials, AntiVir by Avira, Avast by Alwil.

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