This PC Magazine article share good protective approaches:

SuperBowl – Six ways to avoid online scams

QUOTE: Six methods of protection include:

1. Buy tickets from legitimate or licensed resellers
2. DON’T leave sight of the site
3. Pay using encryption (SSL)
4. Scrutinize your ticket
5. DON’T share personal information
6. 6. DON’T fall for online scams

For more, seeĀ 11 Tips for Safe Online Shopping