Sharing recent article for CPCU Society releated to ethical conduct for insurance professionals
Below are ideas for improvement as we strive to meet high standards of ethical conduct.  
Ethics – Key Principles for Professionals during 2012
1. Always treat the customer in the same manner you would like to be treated
2. Also treat your fellow employees, family, and friends in the same manner you would like to be treated
3. Strive to be honest in all matters both on and off the job 
4. Don’t cheat even with the smallest of monetary consequences (even a quarter can make a difference as shared below)
5. Estabilish a system of accountability and company standards (to ensure that everyone is working with a common goal of fairness and honesty)
6. Take seriously the standards of the CPCU designation with respect to continuing education, professionalism, and ethics
7. Management must lead by example, if they expect employees to follow
8. We are all human and we will occassionally fail. It is important to quickly correct mistakes, quickly repair relationships and avoid future mistakes
9. When faced with complex decisions and ethical dilemas, proceed carefully and think through the various options before taking action.  It’s better to be slow than unethical in meeting customer needs
10. We must learn from mistakes and visualize the long term benefits of operating with the best ethical practices, rather than taking short cuts. 
Establishing ethics for insurance professionals
QUOTE: For the good of the society, we should not unquestioningly embrace just any value system. I propose we consider at least three universal precepts that exist in nearly every civilized society and in most every religion: honesty, respect for other persons and respect for others’ property. Those ought to be the qualifying parameters for any belief system chosen by an insurance professional.
More articles on Insurance Ethics
Several years ago, a new pastor moved to Houston, Texas. Some weeks after he arrived, he had occasion to ride the bus from his home to the downtown area. When he sat down, he discovered that the driver had accidentally given him a quarter too much change. As he considered what to do, he thought to himself, “You’d better give the quarter back. It would be wrong to keep it.”
Then he thought, “Oh, forget, it’s only a quarter. Who would worry about this little amount. Anyway, the bus company gets too much fare; they will never miss it. Accept it as a ‘gift from above’, keep quiet, and don’t make a big deal about it.
When his stop came, he paused momentarily at the door, then he handed the quarter to the driver and said, “Here, you gave me too much change.” The driver with a smile replied, “Aren’t you the new pastor in town? “Yes” – the Pastor replied. The bus driver replied, “I have been thinking lately about going to worship somewhere. I just wanted to see what you would do if I gave you too much change. You passed my test, so I’ll see you at church on Sunday”
When the pastor stepped off of the bus, he literally grabbed the nearest light pole. This small incident had shaken him up somewhat. He thought, “If I had kept that quarter, I would have made a critical mistake and misrepresented my faith and profession”. The bus driver may have thought that we’re all hypocrites and not taken that step to come to our church on Sunday.