Trend Labs shares an informative update related to adware risks for mobile phones

http://blog.trendmicro.com/trendlabs-security-intelligence/the-growing-problem-of-mobile-adware/

QUOTE: Despite offering impressive resolutions and more advanced features, users are more concerned with their devices’ battery life. Though manufacturers are poised to offer devices with longer battery life, certain trends such 4G/LTE potentially offsets battery enhancements. Usage certain apps and ads were also found to be power-hungry activities. In particular, ads displayed on mobile devices were also found to consume 65-75 percent of energy in free apps, as per a Purdue University and Microsoft study.  In August, we saw an increase of adware in Android applications. While these apps can have malicious routines like collecting user’s personal information, they also pose risks to battery life.

MORE INFORMATION HERE    The Growing Problems of Mobile Adware