http://technet.microsoft.com/en-us/security/dn194322.aspx

QUOTE: Over a decade ago, Microsoft initiated an initiative for their company called Trustworthy Computing. At the time, it was a revolutionary concept that set out to fortify internal product security and improve associated human behavioral controls. Today, every company must employ a similar strategy to protect its information resources.

Creating a trustworthy computing environment takes years of focused and dedicated effort. Microsoft and other companies are continuing to build on this innovative strategy. Today, we see measureable benefits from this process of improving product security and emphasizing user education. Training and motivating people to safely process information are challenging in our flexible and highly connected environments. A well designed security awareness program is a key resource to accomplish this goal.