Facebook shares it’s balanced approach of targeting ads and maintaining user privacy.



QUOTE: Facebook chief operating officer Sheryl Sandberg recently defended Facebook’s privacy practices in an interview with the BBC, saying that Facebook is extremely protective of user information. Her response came when concerns were raised about Facebook’s targeted advertising. “Privacy is of the utmost concern and importance to Facebook, and it’s important to us that the people who use our service know that we are very protective of them. It is their data, they have control of it, they share it. When we are able to personalize ads, we are doing that without sharing their private data with any advertisers.