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June 1st, 2015:

Windows 10 – Microsoft free upgrade offers appear for WIN7 and WIN8 users

These articles document that some WIN7 and WIN8 users are seeing early free upgrade offers, based on forthcoming July 29th WIN10 release date

A user on reddit has today posted a screenshot of what appears to be the first adverts for Windows 7 and Windows 8 users promoting the upcoming free upgrade to Windows 10. The adverts appear in notification form via the taskbar, and allows users to ‘reserve’ their free upgrade to Windows 10, meaning once Windows 10 is available it’ll start downloading immediately via Windows Update.

The advertisement looks to be appearing for all users who installed the optional update KB3035583, which also allows Windows 10 to actually install when it’s available via WU. So if you want the advertisement to go away, that’s the update you need to uninstall. Millions of existing Windows 7 and Windows 8/8.1 users will start seeing these notifications over the coming weeks, hopefully convincing users to upgrade to Windows 10.

windows 10 – Microsoft tentatively sets July 29 release date

Microsoft today set July 29 as the launch date for Windows 10, saying that customers could begin installing the free upgrade on existing PCs, 2-in-1s and large tablets that Wednesday. “This is a full version of Windows, not a trial or introductory version,” a FAQ on the upgrade offer said. “It is available for a limited time: You have one year from the time Windows 10 is available to take advantage of this offer.”  The end date for the free deal will be July 29, 2016.