Facebook is testing advertising options that consume less bandwidth than video advertising, as documented below:

http://www.techtimes.com/articles/99603/20151030/facebook-launches-slideshow-ads-for-markets-with-slow-internet.htm

https://www.facebook.com/business/news/slideshow

In a press release on Thursday, Facebook officially announced Facebook Slideshow, a new advertising model targeted for regions with slow Internet connections. Facebook argues that the growth of online video consumption makes users want to engage with more video content, which includes ads.”A recent report suggests that in countries like Nigeria and the Philippines where connectivity can be slow, expensive or both and where feature phones are prevalent, people are even more receptive to video ads,” Facebook elaborates.

However, no matter how engaging a video is, it would fall victim to slow Internet connectivity. Moreover, video ad production, with the budget needed, is often not feasible for small local businesses. Facebook addresses this problem with its introduction of Slideshow, playing lightweight content made using a series of still images.