The following are key considerations for composing or answering email in a corporate setting.  A few of these themes were covered in webinar, plus some were added from personal experiences:

* Keep messages short and simple where possible

* Formulate a clear, concise message that gets readers attention and ultimately generates results

* Convey a professional image through the email you send

* Project communication savvy through action words

* Make idea lists first as a rough outline

* Determine goals & audience & setting

* Get to the point by using strong subject lines, openings and closings

* Structure your message with strong opening and “punch line” closing

* Maintain a professional tone by recognizing what is appropriate communications

* Polish your email with a professional style for yourself and your organization

* Graphics, small screenshots, and highlighting key text in the message is helpful

* Identify tone and emotional issues before sending

* Look for spelling or grammar errors prior to sending

* It is helpful to also read from the recipient’s viewpoint

* Double check your message one last time before sending recognizing it is a “permanent record” that cannot be taken back or erased easily