Over one billion users registered to any software facility is a rare accomplishment

http://www.usatoday.com/story/tech/news/2016/07/20/facebook-messenger-has-1-billion-users/87319582/

SAN FRANCISCO — Messenger, Facebook’s homegrown messaging app, has joined the 1 billion users club, achieving what is still a rare feat in the technology world.  But they are increasingly in favor of Facebook, which now has three apps with more than 1 billion monthly active users; and Google, which has seven, most recently Gmail.  Facebook and Google, as today’s dominant digital companies with reach around the world, have the best shot at crossing the 1-billion-users threshold. Still, they must create the kinds of experiences that consumers crave.   “Facebook and Google are running the show when it comes to making mobile apps that people want to download,” says eMarketer analyst Debra Aho Williamson. “What they offer are apps that you want to use again and again and, quite frankly, that you need to use again and again. Very few apps can offer that.”