The IIL shares an excellent article on improved innovation for technical & business projects. A series of questions are answered by an industry expert

Efosa Ojomo on Market-Creating Innovation

EXAMPLE:  Of the three types of innovation [market-creating, sustaining, efficiency], how do you determine which one to focus a team’s energy? Or how to split their time between the three? …..  This depends on your organization’s existing business. A general rule of thumb is 20% market-creating (future), 40% sustaining (present), 40% efficiency (improving the past). I think the main thing about market-creating innovations is that they must have their own metrics if they are to be successful. Organizations can’t measure them the same way the success of other types of innovations are measured.