https://www.pcmag.com/news/facebook-starts-helping-creators-and-publishers-protect-their-images

Facebook is giving people more control over their intellectual property. The social network on Monday introduced Rights Manager for Images—a new tool that uses image matching technology to help creators and publishers protect their content.   According to The Verge, Facebook has partnered with a handful of undisclosed brands to lay claim over images and moderate where they appear across the platform and its subsidiaries, including on Instagram. National Geographic, for instance, could upload photos to Facebook’s Rights Manager, allowing it to monitor where those pictures are published. The magazine may then decide to let the images remain, issue a takedown, attribute credit via an ownership link, or block the post in certain territories.