CRM: The value of your company equals the value of your relationships

Whether you call it networking, community involvement or social media, today many businesses realize that their market value is based on their relationships with customers.

In this video interview Brad Wilson General Manager of Microsoft Dynamics CRM talks about the value emerging trends as companies come to terms with the strategic value of a 360 degree view of their customer relationships.

As a customer and a provider of CRM, it is clear to me that managing relationships is by far the most important aspect of our business.


Jeff Loucks

Chief Strategic Architect | Winrox | 425-577-7377

IAMCP Canada | President | 800-783-6410

IAMCP International | Vice President

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