User eXperience Architecture

There's a thread going on the Alt.Net Conference list about User eXperience Architecture.

I think there's a bit of confusing between UI/UX and painting screens.

My bank has both VRU and SMS user interfaces for costumers and they have nothing to do with screens.

The bottom line is I thin there's a need for User eXperience Architecture experts. It's more than matching colors.

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