Taking Customer Support Into Social Era

We’ve entered the Social Era with the advent and popularity of technologies like Twitter, Facebook, FriendFeed, FourSquare etc.  Supporting a product or service can take customer satisfaction to the next level by making use of these technologies. To be clear, I’m of the opinion that customer support has the ability and responsibility for improving customer experience with a product or service.  My opinion is that customer support should be proactive with regard to supporting customers; customer support teams that don’t believe this need not read the rest :)  The best product or service can be meaningless if the customer support … Continue reading Taking Customer Support Into Social Era