Funky Advertising – PCGuru

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Last night @ the Perth SMB IT Professionals Group meeting, I met the orange shirt brigade, also known locally as PCGuru 🙂  These guys are a small SMB focused group that stand out from the crowd if for nothing more than their bright orange shirts.  Their Managing Director – Jason Jordan told me about their funky cars they use to drive around in – check out the pictures below.

 

Jason also gave me some thoughts on the local market too.  PCGURU focuses on the 5 to 50 seat market and has recently made the transition to decide NOT to service the domestic/residential market after reviewing their business from top to bottom.  They use best of breed products including SBS 2003 and Trends Antivirus product to protect their clients (welcome to the family guys).  The team at PCGURU is now 20 strong and growing well, with the only limitation being finding SBSC’s with personality – I can relate to that problem well!

Well done Jason on creating an image that is hard to miss and hopefully puts some fun into dealing with difficult IT Issues.

Have you got an interesting advertising approach for your SMB focused business?  If so let me know – I’m keen to get this information out to the rest of the world 🙂

Category: People I meet
Published: 18/06/2008 8:33 AM

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