One of the things that we all face in the SMB market is the way in which we attract new customers. Most of the business we get is via word of mouth, but what about customers that you do not know, or markets that you do not yet have a contact in to provide that word of mouth? Well that is where marketing comes in.
I’ve been look at different ways to marketing my upcoming SBS 2008 book and I’m convinced that one of the best ways to do this is via the online communities and using online advertising. Earlier this year I went to the Small Business Marketing Unleashed event in Houston, Texas. I found it to be an amazing mix of people all focused on getting the best bang for buck for their marketing $$. Well – they are running a second event, this time in Columbus, Ohio in September. One of the things I didn’t like about the last event was that there were too many good sessions on at the same time. The only way to really fix this is to go again. So you guessed it, I am going again! I’ll be heading over for the Columbus, Ohio event which runs in mid September and then hanging around in the USA for a few weeks to go to SMBNation right after it.
SBS 2008 and EBS 2008 are due for release on November 12th this year, and with that it opens up a whole new potential marketplace for customers for us. This gives us the chance to look closely at our marketing efforts and figure out how to get the best value our of our $$ to get new customers and grow our business.
So – if you value your $$ and want to get the best out of it then seriously consider going to the Small Business Marketing Unleashed event – it will be the best investment you have ever made. Trust me on this!