Know your audience

It is always important to know who you are presenting to. Your audience can be a group of students, professionals, managers, entrepreneurs and etc, but sometimes, knowing just that is not enough. Demographics information such as gender and race are equally essential to you, especially for preparing your presentation slides. Now, imagine that you are going to create a presentation on family values. If your audience is a group of Asian executives, slides showing Asian families will bring them deeper into your presentation. They will also feel more familiar to what you are showing them and helps relate it to their lives. Likewise, if you are showing images of non-Asian families to them, it creates a gap between you and your audience, making them feel distant to your presentation.

The three slides below are provided to help you better visualize the differences. On the first slide, it shows a happy Western family, while the second shows a happy Asian family. And if you are presenting to a group of students or teenagers, the third slide should suit them well. Take a look at these three slides and decide which image helps you better familiarize and connect yourself to the content. 

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